Cat Food

Market research on the cat food industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Cat Food in the US

Jul 2018

Internet retailing’s ascent to becoming a major channel in US cat food has been strikingly fast. In the span of only two years (between 2015 and 2017), online sales gained five value share percentage points across cat food. Much of the innovation ...

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The World Market for Pet Care

Jul 2018

The global pet care market is expected to post dynamic growth compared to most other fmcg industries in 2018, helped by a rise in its customer base throughout the world. Pets typically live longer and eat better, with pet owners increasingly seeking ...

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Strategy Briefing

Cat Food in Latin America

Jul 2018

Latin America is one of the fastest growing cat food markets in the world, with major countries like Brazil, Mexico and Chile driving sales in the region. The rise of the pet humanisation trend and increased ownership of cats as pets among the young ...

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Cat Food in Turkey

Jun 2018

Cats remained one of the most popular pets for companionship as they are an easy choice for pet lovers in terms of care. In 2017 cat ownership therefore registered the most dynamic growth in pets overall. In addition to increasing cat sales through ...

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Cat Food in Ireland

Jun 2018

With houses and flats in Ireland generally becoming smaller, many householders are looking for smaller and more “practical” pets to keep, such as cats. Nevertheless, the percentage of households with a cat is stagnating. However, at the same time, ...

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Cat Food in Italy

Jun 2018

In the coming years cat food is expected to continue witnessing slow but steady growth, increasing both in volume and value terms. Cat treats and mixers will face the most dynamic development, while other categories will sustain slower growth, albeit...

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Cat Food in the Netherlands

Jun 2018

Enduring another year of population decline, cat food nonetheless managed to post moderate value growth in 2017 as higher unit prices sufficiently offset the loss incurred in volume sales. This scenario is expected to remain in place over the course ...

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Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

Jun 2018

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while ...

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Cat Food in South Africa

Jun 2018

Manufacturers are focusing on educating consumers how to give their cats a balanced diet, in line with the growing humanisation trend, whereby pet owners look after their pets as they would their children. Premium cat food is seeing rising ...

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Cat Food in the United Arab Emirates

Jun 2018

Premiumisation is a key trend for packaged food products for both humans and pets. Among cat food, premiumisation is in forms such as added ingredients and grain-free products. 2017 also saw companies continue to launch and develop products aimed at ...

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Cat Food in Germany

May 2018

Cat food in Germany has been impacted by similar factors and trends as dog food. The German cat population has kept growing gradually, although at a slowing pace, whilst family cats, especially indoor cats, are tending to get older on average. In ...

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Cat Food in Thailand

May 2018

Cats are one of the most suitable choices for people who live in urban areas, where dwellings get smaller and more expensive as cities develop. Compared to dogs, cats tend to be quieter and do not require as much human interaction and attention, also...

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Cat Food in Ukraine

May 2018

Premium dry cat food was the most dynamic performer within cat food in volume and current value growth terms in 2017. The category continued to benefit from the fact that cat owners are more open to feeding their pets commercially prepared food than ...

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Cat Food in Egypt

May 2018

Islam is the state religion in Egypt, with Muslims accounting for a 90% share of the population. Islam permits the keeping of dogs for certain purposes, such as hunting, guarding livestock and protecting crops. However, dogs should be kept outside ...

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Cat Food in Sweden

May 2018

Several trends during 2017 drove increased consumption of wet cat food. Historically, wet cat food was viewed as less healthy and a bit luxurious due to its higher price per calorie. Manufacturers aimed to change this picture and drive consumers to ...

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Cat Food in Denmark

May 2018

Growth in internet retailing has had an impact on the whole pet care industry; however, the transformation is not as dramatic in the case of cat food. As Danish pet owners are generally good at educating themselves regarding their pet’s health, they ...

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Cat Food in India

May 2018

Cat ownership is much lower than dog ownership in India because people worry about the care and expense they need. People who have pet cats usually feed them milk and home-made food leading to lower cat food consumption. In addition people believe ...

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Cat Food in the United Kingdom

May 2018

Urbanisation, smaller living space, desire for companionship and the increasing number of single-person households made owning cats more attractive than larger dogs, particularly with men in 2017. However, retail value and volume sales declined as ...

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Cat Food in Taiwan

May 2018

Young female cat owners are key drivers of demand for cat food in Taiwan, and are more likely to spend more on all facets of cat ownership from food to accessories and treats. Young female cat owners typically follow Japanese trends closely and seek ...

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Cat Food in Malaysia

May 2018

The cat population continued to grow positively in 2017, which encouraged players to launch new products to increase their foothold. For instance, SmartHeart introduced three new variants in wet cat food in March 2017 and a new dry cat food ...

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