The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more39 pages, Nov 2017
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Eastern Europe is a varied region, comprising diverse markets with different prospects. With some of the markets already showing a very high proportion of cat owners, the region is set for success. A trend towards pet humanisation is increasingly visible leading affluent consumers to trade up to premium pet food.
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Markets such as Romania, Hungary and Russia, ranking among the highest in terms of percentage of households owning cats, offer good prospects.
As many consumers are only starting to use commercially prepared food.
In most markets, wet cat food is the preferred format compared to dry. The higher hydration it provides coupled with it being perceived as fresher are some of the reasons.
Premiumisation is quite important and the driver behind many launches and innovations but this is still more prevalent in more developed markets such as Russia and Poland.
There are significant differences among the retailing landscape in Eastern Europe. Pet shops are trusted and often their location and the specialist advice they can provide are key differentiators.
Despite some economic and political uncertainties, prospects are good for the region as the high cat population offers a good base.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.