Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Cat Food in Eastern Europe

Nov 2019

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Cat food in Eastern Europe is largely influenced by economic factors. It continues to undergo structural change as premiumisation grows in importance and more pet owners use prepared food. The long-standing dominance of major players dictates the competitive environment, while consumer preferences have become ever more nuanced. Multiple factors are driving growth, although slowdown is expected as maturity increases and economic growth becomes more moderate.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Russia in focus

Representing nearly 60% of value growth in the region in the review period and most of the revenue for multinational and domestic companies alike, Russia stands as a monolith in cat food, and this is expected to continue. Rapid unit price increases in the past five years were characteristic of Russia and Ukraine, which started to limit volume growth. As mid-priced is the leading price platform within cat food, the market is becoming more concentrated, since the top companies focus on this price platform and product distribution through supermarkets.

Dry cat food outperforms wet

The increasing popularity and faster unit price growth of dry cat food in Russia led to higher growth for this format in the review period. Nevertheless, Romanian cat owners switching to prepared cat food also played a crucial role.

Premiumisation is key

Despite the strength of mid-priced cat food there is growing interest in premium wet and dry cat food in the region, which is supported by the major manufacturers’ focus on these products and consumers’ desire to pamper their cats.

Online sales and modern consumers

A shift can be observed in consumer behaviour, as cat owners are choosing to buy cat food as conveniently as possible. They either look for online solutions or pick up products in the modern grocery retailers where they do the rest of their shopping.

Interplay between Nestlé, Mars and the rest

The two giants in pet food are often the reason for markets becoming more concentrated, and in the regional scope, only private label can disrupt their dominance.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

Eastern Europe in the middle of the pack

Slowdown or stability?

The cat food market remains conservative in Russia

The ease of feeding wet cat food boosts sales

In cities, cats are becoming part of the family

The mid-priced segment leads, but not without caveats

Russia’s dominance means it dictates trends within Eastern Europe

Modern trends require modern distribution solutions

Rise of internet retailing negatively affects more traditional channels

Leading Companies and Brands

The race between the top two and private label

Leaders cast a long shadow

Is success possible without a presence in Russia?

Strong stable of brands acts as an impenetrable fortress

Forecast Projections

Plenty of reasons for growth, but not enough fuel for a strong performance

Continued but slowing growth due to increasing maturity

Country Snapshots

Bulgaria: market context

Bulgaria: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Poland: market context

Poland: competitive and retail landscape

Romania: market context

Romania: competitive and retail landscape

Russia: market context

Russia: competitive and retail landscape

Slovakia: market context

Slovakia: competitive and retail landscape

Ukraine: market context

Ukraine: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Cat Food in Eastern Europe

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Russia in focus

Dry cat food outperforms wet

Premiumisation is key

Online sales and modern consumers

Interplay between Nestlé, Mars and the rest

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Eastern Europe in the middle of the pack

Slowdown or stability?

The cat food market remains conservative in Russia

The ease of feeding wet cat food boosts sales

In cities, cats are becoming part of the family

The mid-priced segment leads, but not without caveats

Russia’s dominance means it dictates trends within Eastern Europe

Modern trends require modern distribution solutions

Rise of internet retailing negatively affects more traditional channels

Leading Companies and Brands

The race between the top two and private label

Leaders cast a long shadow

Is success possible without a presence in Russia?

Strong stable of brands acts as an impenetrable fortress

Forecast Projections

Plenty of reasons for growth, but not enough fuel for a strong performance

Continued but slowing growth due to increasing maturity

Country Snapshots

Bulgaria: market context

Bulgaria: competitive and retail landscape

Czech Republic: market context

Czech Republic: competitive and retail landscape

Hungary: market context

Hungary: competitive and retail landscape

Poland: market context

Poland: competitive and retail landscape

Romania: market context

Romania: competitive and retail landscape

Russia: market context

Russia: competitive and retail landscape

Slovakia: market context

Slovakia: competitive and retail landscape

Ukraine: market context

Ukraine: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports