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Strategy Briefing
Cat Food in Eastern Europe
39 pages, Nov 2017
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Eastern Europe is a varied region, comprising diverse markets with different prospects. With some of the markets already showing a very high proportion of cat owners, the region is set for success. A trend towards pet humanisation is increasingly visible leading affluent consumers to trade up to premium pet food.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Cat ownership in Eastern Europe
Markets such as Romania, Hungary and Russia, ranking among the highest in terms of percentage of households owning cats, offer good prospects.
Economy cat food popular
As many consumers are only starting to use commercially prepared food.
Wet cat food favoured over dry
In most markets, wet cat food is the preferred format compared to dry. The higher hydration it provides coupled with it being perceived as fresher are some of the reasons.
Premium important but…
Premiumisation is quite important and the driver behind many launches and innovations but this is still more prevalent in more developed markets such as Russia and Poland.
Distribution differences
There are significant differences among the retailing landscape in Eastern Europe. Pet shops are trusted and often their location and the specialist advice they can provide are key differentiators.
Good prospects
Despite some economic and political uncertainties, prospects are good for the region as the high cat population offers a good base.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Eastern Europe in context
Eastern Europe development
Mid-priced wet food leads…
…with a few exceptions
Good performance in most markets
Cat food by price platform
Ukraine experiences challenges
Pet shops vary widely…
…as well as supermarkets
Leading Companies and Brands
Company fragmentation
Mars in the lead
Multinationals dominate
Top 10 brands
Forecast Projections
Cat food: Forecast projections
Positive future ahead
Country Snapshots
Russia: Market context
Russia: Competitive and retail landscape
Poland: Market context
Poland: Competitive and retail landscape
Romania: Market context
Romania: Competitive and retail landscape
Hungary: Market context
Hungary: Competitive and retail landscape
Ukraine: Market context
Ukraine: Competitive and retail landscape
Czech Republic: Market context
Czech Republic: Competitive and retail landscape
Bulgaria: Market context
Bulgaria: Competitive and retail landscape
Slovakia: Market context
Slovakia: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Pet Care in the Netherlands | Jun 2018
- Pet Care in the Philippines | May 2018
- Pet Care in the United Arab Emirates | Jun 2018
- Pet Care in the United Kingdom | May 2018
- Pet Care in the US | Jul 2018
- Pet Care in Turkey | Jun 2018
- Pet Care in Ukraine | May 2018
- Pet Care in Venezuela | May 2018
- Pet Care in Vietnam | May 2018
Complete Catalogue
Strategy Reports
- Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special | Jul 2018
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- Private Label - Potential in a Weakening Economy | Nov 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Pet Care in Argentina | May 2018
- Pet Care in Australia | May 2018
- Pet Care in Austria | May 2018
- Pet Care in Belgium | May 2018
- Pet Care in Brazil | May 2018
- Pet Care in Bulgaria | May 2018
- Pet Care in Canada | May 2018
- Pet Care in Chile | May 2018
- Pet Care in China | May 2018
- Pet Care in Colombia | May 2018
- Pet Care in Denmark | May 2018
- Pet Care in Egypt | May 2018
- Pet Care in Finland | May 2018
- Pet Care in France | May 2018
- Pet Care in Germany | May 2018
- Pet Care in Greece | May 2018
- Pet Care in Hong Kong, China | May 2018
- Pet Care in Hungary | May 2018
- Pet Care in India | May 2018
- Pet Care in Indonesia | May 2018
- Pet Care in Ireland | Jun 2018
- Pet Care in Israel | May 2018
- Pet Care in Italy | Jun 2018
- Pet Care in Japan | May 2018
- Pet Care in Malaysia | May 2018
- Pet Care in Mexico | May 2018
- Pet Care in Morocco | May 2018
- Pet Care in New Zealand | Apr 2019
- Pet Care in Norway | May 2018
- Pet Care in Peru | May 2018
- Pet Care in Poland | May 2018
- Pet Care in Portugal | May 2018
- Pet Care in Romania | May 2018
- Pet Care in Russia | May 2018
- Pet Care in Saudi Arabia | May 2018
- Pet Care in Singapore | May 2018
- Pet Care in Slovakia | May 2018
- Pet Care in South Africa | Jun 2018
- Pet Care in South Korea | May 2018
- Pet Care in Spain | May 2018
- Pet Care in Sweden | May 2018
- Pet Care in Switzerland | May 2018
- Pet Care in Taiwan | May 2018
- Pet Care in Thailand | May 2018
- Pet Care in the Czech Republic | May 2018
- Pet Care in the Netherlands | Jun 2018
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- Pet Care in the United Arab Emirates | Jun 2018
- Pet Care in the United Kingdom | May 2018
- Pet Care in the US | Jul 2018
- Pet Care in Turkey | Jun 2018
- Pet Care in Ukraine | May 2018
- Pet Care in Venezuela | May 2018
- Pet Care in Vietnam | May 2018