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Country Report

Cat Food in

Cat Food in Venezuela

May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cat food continues to suffer from significant product shortages

2018 marked the fifth consecutive year of double-digit volume sales decline for cat food, with reduced product availability continuing to undermine the category’s performance. Importers and local manufacturers have faced major barriers in accessing foreign currency since 2016, resulting in significant shortages of cat food products.

High prices limit demand for artisanal cat treats

The presence of cat treats products, the majority of which are imported, has diminished in Venezuela since 2014 due to limited access to foreign currency. Most domestic manufacturers are primarily focused on dry cat food, and therefore unlikely to launch mass cat treats products.

Presence of wet cat food products remains negligible in 2018

Wet cat food is traditionally prescribed for cats with certain health conditions in Venezuela, and generally not purchased for regular feeding. Due to import restrictions, companies stopped bringing wet cat food products into the country over the review period.

COMPETITIVE LANDSCAPE

Cargill and Nestlé are the top two players in cat food in 2017

Cargill de Venezuela overtook Nestlé to become the leading company in cat food in value terms in 2017. Thanks to their strong financial capabilities, these two companies are better positioned to survive Venezuela’s economic crisis than smaller competitors.

Shortages of premium cat food brands persist

The availability of premium cat food products in Venezuela diminished over the review period due to the economic crisis, with imported brands such as Hill’s Science Diet, Nutrience and Max Cat becoming particularly scarce. Over 2017-2018, the shortage of premium cat food brands was more pronounced than that of economy and mid-priced products.

Economic crisis halts investment in innovation and advertising

No notable new launches or packaging innovations were detected in cat food in 2017, with such activities being discouraged by limited access to foreign currency and shortages of key raw materials and inputs. These conditions made it difficult for companies to guarantee a stable supply of their core brands, hence innovation was not a priority.

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Cat Food Market Sample Report Cat Food Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cat Food in Venezuela?
What are the major brands in Venezuela?
How fast are consumers trading up to prepared cat food?
How have pet specialists fared in recent years?
How have pet specialists fared in recent years?
What are growth prospects for pet care in the next 5 years?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Pet Care market research database.

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Cat Food in Venezuela - Category analysis

HEADLINES

PROSPECTS

Cat food continues to suffer from significant product shortages

High prices limit demand for artisanal cat treats

Presence of wet cat food products remains negligible in 2018

COMPETITIVE LANDSCAPE

Cargill and Nestlé are the top two players in cat food in 2017

Shortages of premium cat food brands persist

Economic crisis halts investment in innovation and advertising

CATEGORY INDICATORS

Table 1 Cat Owning Households: % Analysis 2013-2018
Table 2 Cat Population 2013-2018
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

CATEGORY DATA

Summary 1 Cat Food by Price Band 2018
Table 4 Sales of Cat Food by Category: Volume 2013-2018
Table 5 Sales of Cat Food by Category: Value 2013-2018
Table 6 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 8 Sales of Premium Cat Food by Category: Value 2013-2018
Table 9 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 10 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 11 NBO Company Shares of Cat Food: % Value 2013-2017
Table 12 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 13 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 14 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 15 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic crisis continues to undermine demand for packaged pet food products

Pet care prices skyrocket due to hyperinflation

Competitive environment contracts as trading conditions worsen

Supermarkets and pet shops remain the leading pet care distribution channels

Challenging economic climate will continue to hamper development of pet care

MARKET INDICATORS

Table 17 Pet Populations 2013-2018

MARKET DATA

Table 18 Sales of Pet Food by Category: Volume 2013-2018
Table 19 Sales of Pet Care by Category: Value 2013-2018
Table 20 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Pet Food: % Value 2013-2017
Table 23 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 24 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 25 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 26 Distribution of Pet Care by Format: % Value 2013-2018
Table 27 Distribution of Pet Care by Format and Category: % Value 2018
Table 28 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 29 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 30 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 31 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 32 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cat Food in Venezuela

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Executive Summary

New Report Guarantee

PROSPECTS

Cat food continues to suffer from significant product shortages

High prices limit demand for artisanal cat treats

Presence of wet cat food products remains negligible in 2018

COMPETITIVE LANDSCAPE

Cargill and Nestlé are the top two players in cat food in 2017

Shortages of premium cat food brands persist

Economic crisis halts investment in innovation and advertising

Samples

Overview

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Table of Contents

Cat Food in Venezuela - Category analysis

HEADLINES

PROSPECTS

Cat food continues to suffer from significant product shortages

High prices limit demand for artisanal cat treats

Presence of wet cat food products remains negligible in 2018

COMPETITIVE LANDSCAPE

Cargill and Nestlé are the top two players in cat food in 2017

Shortages of premium cat food brands persist

Economic crisis halts investment in innovation and advertising

CATEGORY INDICATORS

CATEGORY DATA

Pet Care in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Economic crisis continues to undermine demand for packaged pet food products

Pet care prices skyrocket due to hyperinflation

Competitive environment contracts as trading conditions worsen

Supermarkets and pet shops remain the leading pet care distribution channels

Challenging economic climate will continue to hamper development of pet care

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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