2018 marked the fifth consecutive year of double-digit volume sales decline for cat food, with reduced product availability continuing to undermine the category’s performance. Importers and local manufacturers have faced major barriers in accessing foreign currency since 2016, resulting in significant shortages of cat food products.
The presence of cat treats products, the majority of which are imported, has diminished in Venezuela since 2014 due to limited access to foreign currency. Most domestic manufacturers are primarily focused on dry cat food, and therefore unlikely to launch mass cat treats products.
Wet cat food is traditionally prescribed for cats with certain health conditions in Venezuela, and generally not purchased for regular feeding. Due to import restrictions, companies stopped bringing wet cat food products into the country over the review period.
Cargill de Venezuela overtook Nestlé to become the leading company in cat food in value terms in 2017. Thanks to their strong financial capabilities, these two companies are better positioned to survive Venezuela’s economic crisis than smaller competitors.
The availability of premium cat food products in Venezuela diminished over the review period due to the economic crisis, with imported brands such as Hill’s Science Diet, Nutrience and Max Cat becoming particularly scarce. Over 2017-2018, the shortage of premium cat food brands was more pronounced than that of economy and mid-priced products.
No notable new launches or packaging innovations were detected in cat food in 2017, with such activities being discouraged by limited access to foreign currency and shortages of key raw materials and inputs. These conditions made it difficult for companies to guarantee a stable supply of their core brands, hence innovation was not a priority.
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Understand the latest market trends and future growth opportunities for the Cat Food industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cat Food research and analysis database.
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