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Strategy Briefing

Category Update: Adult Incontinence in Retail

30 pages, Sep 2017

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

With continuous positive sales trajectory in global retail, adult incontinence represents a significant opportunity for the disposable hygiene industry. This report provides an update on the category performance and projections, with analysis of unmet potential, growth drivers, marketing strategies, and opportunities for further expansion, including light incontinence as part of broader feminine hygiene and men’s incontinence management.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Healthy growth and significant unmet potential in retail

Adult incontinence in retail maintains healthy growth trajectory across developed and developing markets. Ageing populations, obesity, rising consumer awareness of incontinence, innovation and marketing underpin category dynamism.

Feminine care and the assessment of a tipping point in light incontinence adoption

Light incontinence products still derive the majority of sales from developed regions, with wider product variety and positioning of light incontinence within wider feminine hygiene. As attention to women’s health grows in developing markets, expanding use of sanitary pads can create a platform for building the awareness and product adoption for light incontinence pads.

Innovation and product segmentation to drive category and brand growth

Innovation, including product segmentation, helps to not only drive the overall category but also support brands’ competitive strength in the face of rising competition and evolving consumer demand.

Appealing to younger generation

There is a growing recognition of wider consumer needs that include the younger generation. Products that address the needs of younger consumers as well as digital marketing going beyond clinical messaging become increasingly important.

Men in need of protection - growth potential

There is a need for more innovation to address men’s needs and capture better the existing potential in men’s incontinence, as attested by strong growth of men’s incontinence products reported by, for example, Unicharm.

Industry disruptors - rise of re-usable alternatives

Adult incontinence management sees the rise of re-usable alternatives that are more cost efficient, aesthetically pleasing, and eco-friendly. These highlight the need for disposable industry response in the form of innovation and cost efficiencies to allow for better look, fit, waste management, and pricing.

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Scope

Key findings

Healthy growth in retail globally continues

Quarterly upgrade in growth projections confirms positive outlook

Good pace of growth in MEA and Asia Pacific

Egypt poses stronger challenge for future category growth

Unmet potential in adult incontinence retail in Asia

Price and profitability in Indian retail incontinence

Unmet potential in retail light incontinence

Significant retail potential for moderate/heavy incontinence

Essity is building momentum in developing markets

Bright spot in P&G portfolio performance

Kimberly-Clark fights growing competitive pressures

Health and population dynamics support future demand

Speaking to young and active

Sanitary protection and incontinence as one feminine care domain

Men: Need for more action and opportunity for category growth

Innovation needs to meet income levels and price sensitivity

Segmentation within product portfolio to support brand dynamism

Responding to the growing presence of re-usable products

Key pain points

North America growth by country

Western Europe growth by country

Australasia growth by country

Asia Pacific growth by country

Eastern Europe growth by country

Latin America growth by country

Middle East and Africa growth by country

Data parameters and report definitions

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Megatrends

Strategy Briefing

Category Update: Adult Incontinence in Retail

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Healthy growth and significant unmet potential in retail

Feminine care and the assessment of a tipping point in light incontinence adoption

Innovation and product segmentation to drive category and brand growth

Appealing to younger generation

Men in need of protection - growth potential

Industry disruptors - rise of re-usable alternatives

Want to find out more about this report?

Table of Contents

Scope

Key findings

Healthy growth in retail globally continues

Quarterly upgrade in growth projections confirms positive outlook

Good pace of growth in MEA and Asia Pacific

Egypt poses stronger challenge for future category growth

Unmet potential in adult incontinence retail in Asia

Price and profitability in Indian retail incontinence

Unmet potential in retail light incontinence

Significant retail potential for moderate/heavy incontinence

Essity is building momentum in developing markets

Bright spot in P&G portfolio performance

Kimberly-Clark fights growing competitive pressures

Health and population dynamics support future demand

Speaking to young and active

Sanitary protection and incontinence as one feminine care domain

Men: Need for more action and opportunity for category growth

Innovation needs to meet income levels and price sensitivity

Segmentation within product portfolio to support brand dynamism

Responding to the growing presence of re-usable products

Key pain points

North America growth by country

Western Europe growth by country

Australasia growth by country

Asia Pacific growth by country

Eastern Europe growth by country

Latin America growth by country

Middle East and Africa growth by country

Data parameters and report definitions

Why buy this report?

Want to find out more about this report?

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