Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and Rx/reimbursement spaces and assesses growth potential, innovation trends, including 2-in-1 products, and industry disruptors. The report also contrasts two markets - the UK and Russia - to illustrate the category dynamic in developed and developing regions.
Adult incontinence sees growth in demand and sales across developed and developing markets, as ageing populations expand and product use/awareness is on the rise. More opportunities are opening up with younger generations of women as well as men.
Budgetary constraints and pricing pressures can limit AFHand Rx/reimbursement product distribution, sending more people to retail in search of preferred products and brands.
Premium innovation linked to certain product features can entice consumers to spend more. However, a large proportion of unmet potential is in the lower-income consumer segment, supporting the need for affordable products as well.
Opportunities in light incontinence supported by active consumers, better understanding of UI in younger women,and by innovation. At the same time, pant format formoderate/heavy UI is in demand, including developed markets, due to discretion and convenience.
E-commerce continues to grow, supported by discretion and expertise of online-only specialised retailers. However, the majority of sales still happen in physical stores, and merchandising strategies need to consider an omnichannel approach and knowledge of local distribution landscapes.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page