The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2018
US$1,325Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The largest disposable hygiene category globally – baby nappies/diapers/pants – is maintaining a positive growth trajectory globally, despite significant pressures coming from changing demographics, pricing trends, and economic and political headwinds in a number of markets. This global category update includes retail sales projections, discusses unmet potential and key drivers of growth, innovation trends, category disruptors, and the dynamic between pant and open nappies/diapers.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Despite significant pressures coming from changing demographics, pricing trends, and well as economic and political headwinds in a number of markets, the nappies/diapers/pants category continued to demonstrate positive growth in volume and value globally, with the core of the sizeable unmet potential of an estimated 300 billion units and growth coming from the developing markets, with Asia Pacific and Middle East and Africa in the lead.
While in absolute value and volume, global sales of pants still trail behind open nappies/diapers, pants outpace open in terms of growth. While Asia Pacific remains the core market for diaper pants, innovation and brand development by key players, including the global leader Procter & Gamble, is taking the format into new territories, including MEA and Western Europe.
Balancing premium and affordable is at the top of the industry agenda, especially in view of still rising material costs, the aggressive competitive environment and pricing pressures in retail – from online to the expanding discounters. The success of premium innovation is tied to each market’s conditions, income levels and key features consumers are willing to pay for. In the frontier markets with low per capita incomes, affordability tops the agenda and drives brand success, examples being Egypt and Nigeria.
Online sales of nappies/diapers/pants continue to surge, with Asia Pacific ahead of other regions. Success in online retail comes at a cost to brands, as one of the top motivators for consumers to shift to online retail is the lowest prices. However, the majority of sales still happen in stores, even in fast growing e-commerce markets like China, thus opportunities in local markets for omnichannel strategies need to be explored.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.