Central Group

January 2020

Central Group has invested in several retailing business, with a strong presence in department stores. Thanks to its long establishment in Thailand as well as the segmentation strategy to focus on medium- to high-income consumers, Central Group not only posts strong growth in its domestic market but also expands revenues in Vietnam as well as several European countries.

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Overview:

Euromonitor International's report on Central Group delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Central Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Central Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Central Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Key company facts
Regional close-ups
Strategic objectives and challenges
Omnichannel strategy details
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