Cereal Partners Worldwide SA in Packaged Food

Company Profile

About This Report

Apr 2014

CPW is a joint venture between General Mills and Nestlé to target non-North American breakfast cereals. Its portfolio includes some of the leading brands in the category. It is also present in snack bars although it has retrenched over the review period as the partners chose to pursue their own individual interests rather than those of CPW. The company however, remains overly reliant on the mature Western European market and has struggled with competition from Kellogg in Latin America.

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Cereal Partners Worldwide SA in Packaged Food

Euromonitor International's report on Cereal Partners Worldwide SA delivers a detailed strategic analysis of the company's business, examining its performance in the Snack bars market and the global economy.

Company and market share data provide a detailed look at the financial position of Cereal Partners Worldwide SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cereal Partners Worldwide SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cereal Partners Worldwide SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Snack bars research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

CPW: Partnership between two global players
CPW sees strong growth in Chinese market
SWOT: Cereal Partners Worldwide SA
Key strategic challenges and objectives

Competitive Positioning

Emerging markets help to offset weakness in mature markets
Emerging market presence boosts top players
Emerging market growth drives moves in rankings
Competitive nature of cereals does not hinder new entrants
M&A and new partnerships in breakfast cereals

Market Assessment

Asia Pacific set to outperform other markets
Growth prospects modest in key CPW breakfast cereal categories

Breakfast Cereals

CPW present in some of the best-selling markets
Good prospects in France but focus needs to be placed on muesli
Entry into muesli recommended in Brazil
Changing breakfast habits offer opportunities in cereals
Factors influencing Chinese breakfast consumption

Snack Bars

Exit from granola/muesli weighs on CPW in snack bars
CPW sales fall in snack bars despite Polish growth
CPW can add incremental growth in snack bars

Brand Strategy

Top-performing CPW brands over 2008-2013
Nesquik sales driven by dynami c Eastern Europe
Cheerios repositioned as healthy for adult consumption


Operational vision of CPW
Cereal Partners Worldwide manufacturing sites by country in 2012


Consider move into Indian breakfast cereals