Certified Organic : Winning Strategies of Key Organic Players (Part 2)

Introduction

Scope

Objectives of global briefing

Key findings

‘Organics+’ offerings keep sales resilient to the recession

Who is an organic consumer?

Types of organic consumers

Evidence leans slightly towards environmental benefits

Variations in Strategy

Brands need to emphasise the benefits of organic

Hipp and Hain choose to follow different paths

Bionade, the leading organic soft drinks brand, slumps

Consumer confidence is key for growth in organics

A little bit of ethical luxury can help

Organic packaged food and beverages: a closer look

Organic packaged food sales continue to grow

Stonyfield partners with Activia to launch functional organic yoghurt

Organic beverage sales continue to rise

A new organic beverage on the energy drinks scene

Why Did Baby Food Withstand The Recession?

Case study: Organic baby food

Organic baby food withstands the recession well

Growth of organic private label in baby food

Growth of organic private label in baby food

Growth of organic private label in baby food

Innovation in organic milk formula

Hipp’s latest innovative foray into baby food

The rise of the organic prepared baby food pouches

Safety is of primary concern

Five key ingredients for baby food withstanding the recession

Company Performance

The Hain Celestial Group Inc gains top spot in 2009

Leading organic players performance and reach

The Hain Celestial Group Inc

Dean Foods Co loses the top spot in 2009

Horizon Organic accounts for 70% of Dean Foods’s sales in 2010

USA organic dairy products holds the key to healthy sales

Hipp ranks second despite no presence in North America

Strong performance from organic private label

Whole Foods Market continues its foray into private label

Whole Foods Market’s growth starting to recover

Multinationals’ organic offerings remain small

Opportunities and threats for M&A within the organic market

Major players and their organic acquisitions

The Future for Organics

Organic vs Naturally Healthy: Which is set to come out on top?

Can emerging market retailers see the long-term benefits?

Can organics move from LOHAS to mainstream?

Key recommendations for organic players

Report Definitions

Report terminology

Appendix

Appendix: Included Studies and useful links

Report parameters: 32 health and wellness markets covered

Health and wellness category definitions

Health and wellness product coverage

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