Chanel SA in Beauty And Personal Care

August 2015

Chanel SA, with its eponymous brand, is one of the most well-known luxury brands in the world. Over half of its sales come from its beauty business which includes classic fragrances such as Chanel No5. While Chanel rules the premium fragrances rankings globally it still not a top 10 player in colour cosmetics and skin care where it has been increasing its investment. With over 60% of its beauty sales coming from Asia Pacific, a stronger role in skin care is essential to the company’s strategy.

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Euromonitor International's report on Chanel SA delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Chanel SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Chanel SA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Chanel SA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
SWOT: Chanel SA
Strategic objectives and challenges

Competitive Positioning

Return of premium demand drives growth
Chanel SA’s overview in 2014 and performance 2008/2014
The US remains Chanel’s most important market
Little movement at the top
Acquisition of niche brands dominates internationals’ strategies

Market Assessment

Fragrances and colour cosmetics dominate
Strong presence across regions but Latin America

Geographic and Category Opportunities

Chanel remains the only single brand company within the top 10
UK and US remain of key importance for Chanel fragrances
Weakness at home market can damage brand image
Chanel needs to strengthen in growth premium fragrance markets
Opportunities in premium colour cosmetics
Building on brand prestige in the US
Opportunities for diversification in China
Premium skin care - Chanel’s big beauty challenge
Services can boost Chanel’s skin care credibility
Anti-agers becomes a priority for Chanel skin care
Men’s skin care a new opportunity zone for Chanel?

Brand Strategy

Building on strong heritage


“Made in France” status remains important


Tapping into profitable markets


Competitor Analytics tool

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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