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Strategy Briefing

Channel Overview in Eyewear

34 pages, Dec 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The eyewear distribution landscape is rapidly evolving. Opticians’ knowhow is no longer enough to retain leadership, as consumers shift to more convenient and value-for-money propositions. The eyewear industry exemplifies the impact of e-commerce growth, the repurposing of stores and incorporation of digital features into every aspect of the shopping experience. This briefing aims to shed a spotlight on the key distribution shifts occurring within this fast-growing industry.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Optical Good Stores reinvent themselves to retain leadership

Optical good stores remain the most important eyewear distribution channel, accounting for 68% of global value sales. Yet, the channel is under heavy pressure from internet retailing. Optical good stores are quickly deploying digital features throughout the shopping journey in order to enhance their digital presence, as consumers favour digital convenience over on-site knowhow.

Department stores suffer from value-driven formats and sluggish traffic

Internet retailing’s relentless growth is also posing strong competition for department stores, already suffering from lower consumer traffic and a shift to off-price formats. The channel lost one percentage point in share over the review period as a result. Department stores have been historically vital for players offering sunglasses, as they rely strongly on fashion-driven wholesale formats as a key part of their distribution strategy.

Manufacturers enhance distribution capabilities via M&A

Eyewear manufacturers have been very active in expanding distribution capabilities in an attempt to further control the distribution of their eyewear references. Luxottica recently incorporated glasses.com from WellPoint, Inc., while French giant Essilor recently acquired VisionDirect UK. Both acquisitions perfectly showcase the increasing importance of digital operations within the eyewear distribution space.

Increasingly hybrid path to purchase moving forward

The partnership between Brille24.de and Rewe in Germany illustrates the growing importance of hybrid paths to purchase within eyewear. Digital try-on features, 24-hour on-line advice from an optician, or pick-up in store options for digital purchases, are expected to become the norm as the line between digital and physical becomes increasingly blurred.

Reaching digital saturation point?

The myriad of services and digital features offered by physical retailers is expected to slow down the exponential growth of internet retailing over the forecast period. Penetration of internet retailing in key markets seems to be reaching saturation point.

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Introduction

Scope

Key findings

Industry Snapshot

Global eyewear sales pick up the pace in 2017

Spectacles account for the vast majority of eyewear sales

Asia Pacific is the global growth engine

Channel Shifts

Opticians’ knowhow keeps store-based in the lead

Convenience propels share of e-commerce for contact lenses

Strong disparities between categories and regions

Store-based Channels

Store-based retailing is as diverse as eyewear product portfolio…

…with optical shops leading unambiguously

Expertise and know-how to remain relevant

Eyewear manufacturers take control of distribution

Department stores cash in on the fashion element

American operators lead the global rankings

Private label is fairly underdeveloped

Private label peaks in Western Europe…

…with the UK as the key market in the region

Non-store Channels

Internet retailing rules non-store

Internet retailing bets on convenience and price

Spectacle sales accelerate online

North America is the most important internet retailing region

Multi-category platforms dominate online sphere

Future Developments

Healthy outlook to 2022

Internet retailing set to keep outgrowing specialists to 2021

Key takeaways

Report Definitions

Channel definitions

Industry definitions

Why buy this report?

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Megatrends

Strategy Briefing

Channel Overview in Eyewear

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Optical Good Stores reinvent themselves to retain leadership

Department stores suffer from value-driven formats and sluggish traffic

Manufacturers enhance distribution capabilities via M&A

Increasingly hybrid path to purchase moving forward

Reaching digital saturation point?

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Industry Snapshot

Global eyewear sales pick up the pace in 2017

Spectacles account for the vast majority of eyewear sales

Asia Pacific is the global growth engine

Channel Shifts

Opticians’ knowhow keeps store-based in the lead

Convenience propels share of e-commerce for contact lenses

Strong disparities between categories and regions

Store-based Channels

Store-based retailing is as diverse as eyewear product portfolio…

…with optical shops leading unambiguously

Expertise and know-how to remain relevant

Eyewear manufacturers take control of distribution

Department stores cash in on the fashion element

American operators lead the global rankings

Private label is fairly underdeveloped

Private label peaks in Western Europe…

…with the UK as the key market in the region

Non-store Channels

Internet retailing rules non-store

Internet retailing bets on convenience and price

Spectacle sales accelerate online

North America is the most important internet retailing region

Multi-category platforms dominate online sphere

Future Developments

Healthy outlook to 2022

Internet retailing set to keep outgrowing specialists to 2021

Key takeaways

Report Definitions

Channel definitions

Industry definitions

Why buy this report?

Want to find out more about this report?

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