The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreOct 2017
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The global pet care retailing landscape has undergone significant changes in recent years. Many of these are due to the inexorable rise of e-commerce and how it has impacted store-based retailing. Pet shops and superstores need to reinvent themselves, creating added value and functionality in order to increase footfall, as well as loyalty. This briefing aims to shed light on the key shifts, challenges and successful strategies.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While grocery retailers retain the largest pet care value share, increasing competition from pet superstores and from internet retailing means that new strategies are needed.
Pet shops, which are mostly family-owned businesses, have also been feeling the pinch from increasing competition from grocery retailers, which can afford pricing promotion, as well as from pet superstores, which have higher stocking capacity as well as the ability to develop promotional activity.
Pet superstores have been faring well, being specialists and able to provide consumers with specialised information, coupled with a wide specialised product offering. Strategies leveraging grooming and vet clinics have also been key to driving footfall.
Private label has come a long way ,and developing it has been a key strategy not only for grocery retailers, which are launching private label offerings that increasingly target the premium segment, but also pet superstores, which have tapped into many emerging trend with their private label ranges.
Internet retailing has been one of the more dynamic channels, as grocery retailers develop omnichannel strategies. The rise of pet care (pure-play) specialists has also significantly contributed to the development of the channel. Good customer service, free delivery as well as same day delivery are some of the perks of online shopping in many markets.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.