Channel Overview in Pet Care

Added pressure on grocery retailers…

While grocery retailers retain the largest pet care value share, increasing competition from pet superstores and from internet retailing means that new strategies are needed.

… and also on pet shops

Pet shops, which are mostly family-owned businesses, have also been feeling the pinch from increasing competition from grocery retailers, which can afford pricing promotion, as well as from pet superstores, which have higher stocking capacity as well as the ability to develop promotional activity.

Pet superstores on the rise

Pet superstores have been faring well, being specialists and able to provide consumers with specialised information, coupled with a wide specialised product offering. Strategies leveraging grooming and vet clinics have also been key to driving footfall.

Private label: mixed opportunities

Private label has come a long way ,and developing it has been a key strategy not only for grocery retailers, which are launching private label offerings that increasingly target the premium segment, but also pet superstores, which have tapped into many emerging trend with their private label ranges.

E-commerce all the rage

Internet retailing has been one of the more dynamic channels, as grocery retailers develop omnichannel strategies. The rise of pet care (pure-play) specialists has also significantly contributed to the development of the channel. Good customer service, free delivery as well as same day delivery are some of the perks of online shopping in many markets.