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Strategy Briefing

Channel Review in Toys and Games

33 pages, Nov 2017

US$1,325

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About This Report

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Internet retailing continues to outpace non-store retailing in toys and games, with some 44% of sales now going through the channel. The high growth of internet retailing has been driven by both video games, which saw a swift rise in mobile gaming, as well as traditional toys where parents increasingly prefer the convenience of online shopping. In-store retailing, however, can continue to benefit from the overall growth of the toys and games market, especially during the holiday season.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Toys and games market healthy across video games and traditional toys

Toys and games saw positive growth throughout 2011-2016. Video games saw a major spike in sales in 2014 following the release of Xbox One and PlayStation 4, while traditional toys and games peaked in 2015 due to the release of a new Star Wars film.

Non-store retailing substantially outperforming in-store

Non-store retailing is greatly outperforming in-store retailing in toys and games. A large factor behind this is the growth of free-to-play gaming in video games, in particular in mobile gaming. However, within traditional toys and games, internet retailing is on the rise as parents become more convenience minded.

Private label sees minimal presence outside Western Europe and Asia Pacific

Private label was a small and declining force in toys and games, with its only real presence within Western Europe and Asia Pacific. In these markets, local retailers have a longer history of established private label brands than many of the other traditional toys and games retailers globally.

Hypermarkets lead in-store retailing while traditional and media products retailers fall behind

Within in-store retailing, hypermarkets are by far the fastest growing retailers for traditional toys, as continued holiday discounting across the stores drives foot traffic and increased toy sales. Traditional toy stores such as Toys “R” Us and media products stores such as GameStop mostly lost sales to the heavy discounting by hypermarkets as well as to internet retailing.

Video games will continue to lead strong internet retailing growth

Through 2021 internet retailing is expected to lead toys and games retailing growth, as increased mobile gaming growth is expected to be the strongest driving force in toys and games and new parents continue to prefer the convenience of shopping online to seeing and testing toys in-store.

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Introduction

Scope

Key finding

Industry Snapshot

Toys and games sales see constant annual growth

Console launches drive video games while toys influenced by licensing

Emerging markets lead toys and games growth

Channel Shifts

Non-store retailing vastly outpaces store-based

Non-store retailing rises across regions and categories

Video games and Asia Pacific lead non-store shift

Store-Based Channels

Modern grocery retailers lead store-based retailing sales

Hypermarkets driving store-based retailing growth

Traditional toys and games stores underperform

Toys “R” Us leads global traditional toys and games stores market

Modern grocery retailers peak with console launches

Wal-Mart Stores tops modern grocery retailers

Private label sees role in toys and games decline

Western Europe and Asia Pacific lead private label toys sales

Local stores drive private label sales

NON-STORE CHANNELS

Internet retailing claims majority of toys and games non-store retailing

Non-Store Channels

Video games internet retailing outpaces traditional toy sand games

Mobile games leading factor in internet retailing rise

Asia Pacific and North America lead internet retailing of toys and games

Amazon expands its presence in toys and games

Future Developments

Toys and games to continue to grow at a slower pace

Traditional toys internet retailing to outpace in-store

Key recommendations

Report definitions

Definitions

Why buy this report?

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Megatrends

Strategy Briefing

Channel Review in Toys and Games

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Toys and games market healthy across video games and traditional toys

Non-store retailing substantially outperforming in-store

Private label sees minimal presence outside Western Europe and Asia Pacific

Hypermarkets lead in-store retailing while traditional and media products retailers fall behind

Video games will continue to lead strong internet retailing growth

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key finding

Industry Snapshot

Toys and games sales see constant annual growth

Console launches drive video games while toys influenced by licensing

Emerging markets lead toys and games growth

Channel Shifts

Non-store retailing vastly outpaces store-based

Non-store retailing rises across regions and categories

Video games and Asia Pacific lead non-store shift

Store-Based Channels

Modern grocery retailers lead store-based retailing sales

Hypermarkets driving store-based retailing growth

Traditional toys and games stores underperform

Toys “R” Us leads global traditional toys and games stores market

Modern grocery retailers peak with console launches

Wal-Mart Stores tops modern grocery retailers

Private label sees role in toys and games decline

Western Europe and Asia Pacific lead private label toys sales

Local stores drive private label sales

NON-STORE CHANNELS

Internet retailing claims majority of toys and games non-store retailing

Non-Store Channels

Video games internet retailing outpaces traditional toy sand games

Mobile games leading factor in internet retailing rise

Asia Pacific and North America lead internet retailing of toys and games

Amazon expands its presence in toys and games

Future Developments

Toys and games to continue to grow at a slower pace

Traditional toys internet retailing to outpace in-store

Key recommendations

Report definitions

Definitions

Why buy this report?

Want to find out more about this report?

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