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Country Report

Cheese in

Cheese in Macedonia

18 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Cheese continued its strong growth in 2018 largely driven by an influx of value-added, premium cheeses and manufacturers’ increased focus on individually-packed cheese in flexible packaging. Packaged hard cheese in slices was increasingly popular in 2018.

Premiumisation of cheese continues in 2018

Cheese continued to witness increased premiumisation in 2018. New brands continue to enter the local market, which is small but increasingly discriminating with growing demand for high-quality soft and ripened cheeses.

Spreadable processed cheese witnesses a renaissance

In 2018, spreadable processed cheese achieved the second highest retail value growth within cheese. There is an increased presence of new brands and products, including a number of key new launches made by domestic dairy and cheese manufacturers.

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

In 2018, the largest domestic dairy manufacturer in Macedonia, IMB Mlekara Bitola ad, maintained a solid lead within cheese with a moderately increasing value share thanks to continued market penetration with its packaged hard and soft cheeses and, in part, increased focus on premium packaged hard cheese. Its company ranking and success are a direct result of the solid performance of its rich and diverse brand portfolio, led by Bitolsko Sirenje and Bitolski Kaskaval and their brand extensions based on the type of milk used to produce the particular cheese (cow’s – Kravjo/Kravji, sheep – Ovco/Ovci, and mixed – Meshan/Meshano).

Ideal Sipka ranks second in 2018

Another dairy company based in the southern Macedonian town of Bitola, Ideal Sipka ad, ranked second in cheese in 2018 with a moderately decreasing value share. Its good overall position is due to the strength of its diverse brand portfolio led by the eponymous cheese brand, Ideal Sipka.

Domestic cheese brands and manufacturers dominate cheese in Macedonia

In 2018, cheese in Macedonia continued to be dominated by domestic brands and cheese manufacturing companies. The remaining value sales are of cheese brands owned by regional dairy and cheese manufacturers, as well as several German, French, Dutch and Danish companies.

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Samples

Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in North Macedonia?
What are the major brands in North Macedonia?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Macedonia

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Executive Summary

New Report Guarantee

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

Samples

Overview

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Table of Contents

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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Megatrends

Country Report

Cheese in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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