Cheese in
Country Report
Executive Summary
Aug 2018PROSPECTS
Demand for packaged cheese is stable with bright prospects
Cheese continued its strong growth in 2018 largely driven by an influx of value-added, premium cheeses and manufacturers’ increased focus on individually-packed cheese in flexible packaging. Packaged hard cheese in slices was increasingly popular in 2018.
Premiumisation of cheese continues in 2018
Cheese continued to witness increased premiumisation in 2018. New brands continue to enter the local market, which is small but increasingly discriminating with growing demand for high-quality soft and ripened cheeses.
Spreadable processed cheese witnesses a renaissance
In 2018, spreadable processed cheese achieved the second highest retail value growth within cheese. There is an increased presence of new brands and products, including a number of key new launches made by domestic dairy and cheese manufacturers.
COMPETITIVE LANDSCAPE
IMB Mlekara Bitola maintains its lead in cheese in 2018
In 2018, the largest domestic dairy manufacturer in Macedonia, IMB Mlekara Bitola ad, maintained a solid lead within cheese with a moderately increasing value share thanks to continued market penetration with its packaged hard and soft cheeses and, in part, increased focus on premium packaged hard cheese. Its company ranking and success are a direct result of the solid performance of its rich and diverse brand portfolio, led by Bitolsko Sirenje and Bitolski Kaskaval and their brand extensions based on the type of milk used to produce the particular cheese (cow’s – Kravjo/Kravji, sheep – Ovco/Ovci, and mixed – Meshan/Meshano).
Ideal Sipka ranks second in 2018
Another dairy company based in the southern Macedonian town of Bitola, Ideal Sipka ad, ranked second in cheese in 2018 with a moderately decreasing value share. Its good overall position is due to the strength of its diverse brand portfolio led by the eponymous cheese brand, Ideal Sipka.
Domestic cheese brands and manufacturers dominate cheese in Macedonia
In 2018, cheese in Macedonia continued to be dominated by domestic brands and cheese manufacturing companies. The remaining value sales are of cheese brands owned by regional dairy and cheese manufacturers, as well as several German, French, Dutch and Danish companies.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cheese in North Macedonia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Cheese in North Macedonia?
- What are the major brands in North Macedonia?
- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
- Are consumers moving from unpackaged to packaged cheese?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Packaged Food market research database.
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