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Country Report

Cheese in

Cheese in Macedonia

18 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Cheese continued its strong growth in 2018 largely driven by an influx of value-added, premium cheeses and manufacturers’ increased focus on individually-packed cheese in flexible packaging. Packaged hard cheese in slices was increasingly popular in 2018.

Premiumisation of cheese continues in 2018

Cheese continued to witness increased premiumisation in 2018. New brands continue to enter the local market, which is small but increasingly discriminating with growing demand for high-quality soft and ripened cheeses.

Spreadable processed cheese witnesses a renaissance

In 2018, spreadable processed cheese achieved the second highest retail value growth within cheese. There is an increased presence of new brands and products, including a number of key new launches made by domestic dairy and cheese manufacturers.

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

In 2018, the largest domestic dairy manufacturer in Macedonia, IMB Mlekara Bitola ad, maintained a solid lead within cheese with a moderately increasing value share thanks to continued market penetration with its packaged hard and soft cheeses and, in part, increased focus on premium packaged hard cheese. Its company ranking and success are a direct result of the solid performance of its rich and diverse brand portfolio, led by Bitolsko Sirenje and Bitolski Kaskaval and their brand extensions based on the type of milk used to produce the particular cheese (cow’s – Kravjo/Kravji, sheep – Ovco/Ovci, and mixed – Meshan/Meshano).

Ideal Sipka ranks second in 2018

Another dairy company based in the southern Macedonian town of Bitola, Ideal Sipka ad, ranked second in cheese in 2018 with a moderately decreasing value share. Its good overall position is due to the strength of its diverse brand portfolio led by the eponymous cheese brand, Ideal Sipka.

Domestic cheese brands and manufacturers dominate cheese in Macedonia

In 2018, cheese in Macedonia continued to be dominated by domestic brands and cheese manufacturing companies. The remaining value sales are of cheese brands owned by regional dairy and cheese manufacturers, as well as several German, French, Dutch and Danish companies.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Macedonia?
What are the major brands in Macedonia?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Macedonia - Category analysis

HEADLINES

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 NBO Company Shares of Cheese: % Value 2014-2018
Table 7 LBN Brand Shares of Cheese: % Value 2015-2018
Table 8 Distribution of Cheese by Format: % Value 2013-2018
Table 9 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 10 Forecast Sales of Cheese by Category: Value 2018-2023
Table 11 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Foodservice sales remain stable as they receive a welcome boost from inbound tourism arrivals
No profiled manufacturers exist that specialise in foodservice in Macedonia
Foodservice forecast period volume sales growth to be slightly slower

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cheese in Macedonia - Category analysis

HEADLINES

PROSPECTS

Demand for packaged cheese is stable with bright prospects

Premiumisation of cheese continues in 2018

Spreadable processed cheese witnesses a renaissance

COMPETITIVE LANDSCAPE

IMB Mlekara Bitola maintains its lead in cheese in 2018

Ideal Sipka ranks second in 2018

Domestic cheese brands and manufacturers dominate cheese in Macedonia

CATEGORY DATA

Packaged Food in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record stable growth in 2018

Health, wellness and convenience are the major trends impacting packaged food

All top five leaders in packaged food are domestic companies

Traditional grocers dominate but modern grocers increase their share

Focus on innovation and convenience to be the driving forces of future growth

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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