Having surged during 2020 as consumers spent more time at home and ate more meals and snacks there, the rate of growth in retail volume sales of cheese will slow to its lowest rate in five years during 2021. The fact that some consumers responded to the pandemic by stockpiling cheese during 2020 will also play a role in this.
Soft cheese will continue to be the top performer in cheese during 2021, due in large part to its image as a natural indulgence. Blue cheese, brie, feta, mozzarella and goat cheese are particularly popular with local consumers, as increased international travel has led some to adopt a more cosmopolitan attitude towards cheese.
Wimm-Bill-Dann Produkty Pitania OAO will continue to lead in cheese during 2021, with the Lamber brand accounting for most of its retail current value sales. During 2020, it launched four new flavours of four traditional cheese that are very popular among Russian consumers under the Lamber brand – Gollandsky, Gouda, Maasdam and Tilsiter in 150g and 180g packs.
The rate of growth in retail volume sales of cheese will accelerate during 2022 and remain moderate for the rest of the forecast period. Soft cheese will remain the top performer, but its rate of retail volume sales growth will decelerate throughout the forecast period, as demand begins to mature.
Health and wellness offerings, such as lactose-free cheese and reduced-fat cheese are expected to grow in popularity during the forecast period. However, it will remain a niche.
It is expected that import restrictions will remain in place, which will continue to boost the domestic production of cheese by both local companies and subsidiaries of international players. Both domestic and foreign players are increasing their investment in local production facilities: Milkom OAO is redeveloping its Kezskij Syrzavod Kez cheese factory, while Karat OAO and GK Foodland OOO are both building new factories.
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Understand the latest market trends and future growth opportunities for the Cheese industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of hard, soft, spreadable and processed cheese (excl spreadable). Note: Non-dairy cheese substitutes are excluded from this category and tracked under plant-based cheese.See All of Our Definitions
This report originates from Passport, our Cheese research and analysis database.
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