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Learn moreAug 2018
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Price distortions caused by regulations on the milk industry continue to encourage sales of pasteurised milk to the informal channel. Given that artisanal cheese production is not regulated, manufacturers are able to pay milk producers prices at levels higher than the ceilings imposed by the government, which in turn are transferred to the final prices paid by consumers.
The price difference between packaged hard cheese and unpackaged hard cheese makes buying the former unattractive for average Venezuelans. Traditionally, the average unit price of packaged cheese was about two and a half times higher than that of unpackaged cheese, but hyperinflation has been closing the gap.
Price segmentation in cheese depends largely on the product category. For instance, in packaged hard cheese, varieties such as Parmesan and pecorino are bought by high- and middle-income consumers, whilst queso de año is consumed by low-income households.
Cheese is led by artisanal varieties of white cheese, which are characterised by relatively lower unit prices, and are ubiquitous in presence. In addition, there is a cultural advantage in that white cheese is the most popular filling for arepas – cornmeal patties – which supports the strong leadership of artisanal white cheese.
Pasteurizadora Táchira CA enjoys a strong position in soft cheese, offering varieties such as white cheese and mozzarella under its brand Paisa. Productos Lacteos Flor de Aragua CA maintains its leadership in hard cheese through the offering of a broad portfolio of products, which includes Manchego, Parmesan and pecorino.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cheese industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.