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Country Report

Cheese in

Cheese in Venezuela

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Distorted price structure encourages smuggling

Price distortions caused by regulations on the milk industry continue to encourage sales of pasteurised milk to the informal channel. Given that artisanal cheese production is not regulated, manufacturers are able to pay milk producers prices at levels higher than the ceilings imposed by the government, which in turn are transferred to the final prices paid by consumers.

Hyperinflation has been flattening the price structure of cheese

The price difference between packaged hard cheese and unpackaged hard cheese makes buying the former unattractive for average Venezuelans. Traditionally, the average unit price of packaged cheese was about two and a half times higher than that of unpackaged cheese, but hyperinflation has been closing the gap.

Cultural background and income level shape the demand for cheese

Price segmentation in cheese depends largely on the product category. For instance, in packaged hard cheese, varieties such as Parmesan and pecorino are bought by high- and middle-income consumers, whilst queso de año is consumed by low-income households.

COMPETITIVE LANDSCAPE

Artisanal soft cheese maintains its leadership

Cheese is led by artisanal varieties of white cheese, which are characterised by relatively lower unit prices, and are ubiquitous in presence. In addition, there is a cultural advantage in that white cheese is the most popular filling for arepas – cornmeal patties – which supports the strong leadership of artisanal white cheese.

Local companies dominate cheese in 2018

Pasteurizadora Táchira CA enjoys a strong position in soft cheese, offering varieties such as white cheese and mozzarella under its brand Paisa. Productos Lacteos Flor de Aragua CA maintains its leadership in hard cheese through the offering of a broad portfolio of products, which includes Manchego, Parmesan and pecorino.

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Cheese Market Sample Report Cheese Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cheese industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cheese industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cheese in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cheese in Venezuela?
What are the major brands in Venezuela?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Are consumers moving from unpackaged to packaged cheese?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Cheese in Venezuela - Category analysis

HEADLINES

PROSPECTS

Distorted price structure encourages smuggling

Hyperinflation has been flattening the price structure of cheese

Cultural background and income level shape the demand for cheese

COMPETITIVE LANDSCAPE

Artisanal soft cheese maintains its leadership

Local companies dominate cheese in 2018

CATEGORY DATA

Table 1 Sales of Cheese by Category: Volume 2013-2018
Table 2 Sales of Cheese by Category: Value 2013-2018
Table 3 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 4 Sales of Cheese by Category: % Value Growth 2013-2018
Table 5 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 6 Sales of Unprocessed Cheese by Type: % Value 2013-2018
Table 7 NBO Company Shares of Cheese: % Value 2014-2018
Table 8 LBN Brand Shares of Cheese: % Value 2015-2018
Table 9 Distribution of Cheese by Format: % Value 2013-2018
Table 10 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 11 Forecast Sales of Cheese by Category: Value 2018-2023
Table 12 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 13 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations

Venezuelan households spend their meagre incomes on food

Increasingly concentrated competitive landscape

Supermarkets remains the main distribution channel for packaged food

Recession expected to last

FOODSERVICE

Sales to Foodservice

Unstable supply of products negatively affects foodservice performance
Confectionery continues its disappointing performance in 2018
Local manufacturers characterise sales to foodservice

Consumer Foodservice

Hyperinflation hits menu prices hard in 2018
Economic downturn impacts eating out habits
Outlets focus on desserts to survive

CATEGORY DATA

Table 14 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 15 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 17 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 18 Sales of Packaged Food by Category: Volume 2013-2018
Table 19 Sales of Packaged Food by Category: Value 2013-2018
Table 20 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 21 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 22 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 24 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 25 Penetration of Private Label by Category: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format: % Value 2013-2018
Table 27 Distribution of Packaged Food by Format and Category: % Value 2018
Table 28 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Cheese in Venezuela

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Executive Summary

New Report Guarantee

PROSPECTS

Distorted price structure encourages smuggling

Hyperinflation has been flattening the price structure of cheese

Cultural background and income level shape the demand for cheese

COMPETITIVE LANDSCAPE

Artisanal soft cheese maintains its leadership

Local companies dominate cheese in 2018

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Overview

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Table of Contents

Cheese in Venezuela - Category analysis

HEADLINES

PROSPECTS

Distorted price structure encourages smuggling

Hyperinflation has been flattening the price structure of cheese

Cultural background and income level shape the demand for cheese

COMPETITIVE LANDSCAPE

Artisanal soft cheese maintains its leadership

Local companies dominate cheese in 2018

CATEGORY DATA

Packaged Food in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Hyperinflation forces the government to change regulations

Venezuelan households spend their meagre incomes on food

Increasingly concentrated competitive landscape

Supermarkets remains the main distribution channel for packaged food

Recession expected to last

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

DEFINITIONS

SOURCES

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