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Strategy Briefing

Chicory, Mate, and Beyond: Opportunities in Traditional Plant-based Hot Drinks

41 pages, Nov 2016

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Beverages made from such plants as yerba mate, chicory and soy have long histories and play an important cultural role in many places, particularly in the developing world. This report looks at where these drinks are popular, analyses the most important of variants of these beverages, and considers the outlook for the category in the years ahead.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Category is concentrated in only a few geographic areas

In many places in the world, other plant-based hot drinks are not consumed in any significant quantities, but where they are consumed they tend to play important roles. Most global sales occur in just a handful of markets. China is by far the most important, with over half of global category sales by itself, but Argentina, Russia and South Africa also play major roles.

Consumption is heavier among older populations, but younger ones drive growth

Because of their traditional nature, many of these beverages are much more popular among older consumers. Among younger people the category is under more pressure from coffee and tea. However, the category is growing most quickly in places where it is maintaining its appeal to younger consumers.

Market structure is highly fragmented and regionalised

With the notable exception of Nestlé, nearly every big player in the category is focused nearly exclusively on a single market. It is rare for most companies in this category to look any further afield than neighbouring and culturally similar countries.

Different subcategories face very different futures

While some plant-based products such as yerba mate are now nearly entirely dependent on population increases to grow the market, others are successfully expanding to new populations and new markets. Chicory, for example, is expanding in Africa, while fading away in its home market of France.

Health and wellness aspect needed to grow category

In order to broaden its appeal to younger people and consumers in developed markets, the category will need to promote the naturally healthy properties of most plant-based hot drinks. The most successful approaches keep the traditional aspect prominent, but add a modern twist such as nutrient fortification or packaging for on-the-go consumption.

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Introduction

Scope

Euromonitor International definitions

Key findings

Category Overview

Other plant-based hot drinks grow at slow but steady pace

Consumption takes place in limited number of countries

Growth will be slow compared to other kinds of hot drinks

Southeast Asia growing fastest, but China is driving category

Several major groupings of other plant-based markets exist

Nearly all growth will come from just four markets

China is the unquestioned category leader

Increases in population and GDP drive category forward globally

Soft drivers are an asset in Eastern Europe but a burden in China

Health and wellness makes up large part of overall category

Foodservice plays only tiny role in category

Is there hope for the category in developed markets?

Conclusions

Competitive Landscape

Plant-based hot drinks is a highly fragmented category

Globe is divided between Nestl é and local companies

Most large brands focus on one key market

Las Mar ías is an example of a large but locally-focused company

Conclusions

Category Breakdown

Trends in product development

Size of the market in China dwarves that of other countries

Plant-based hot drinks in China faces pressure from RTD products

Fortified cereal drinks power rapid growth in Southeast Asia

Mate is consumed primarily in South America

Global number two Argentina is a highly mature market

The mate market is Brazil is shrinking

Is the future of mate outside hot hrinks ?

Latin American cereal drinks act very differently to mate

Corn-based drinks still growing in Mexico and Central America

Chicory makes up main portion of category in Eastern Europe

Chicory looks towards the future in Africa

Sahlep faces an uncertain future in the Middle East

“Other” hot drinks no more?

Conclusions

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Megatrends

Strategy Briefing

Chicory, Mate, and Beyond: Opportunities in Traditional Plant-based Hot Drinks

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Category is concentrated in only a few geographic areas

Consumption is heavier among older populations, but younger ones drive growth

Market structure is highly fragmented and regionalised

Different subcategories face very different futures

Health and wellness aspect needed to grow category

Want to find out more about this report?

Table of Contents

Introduction

Scope

Euromonitor International definitions

Key findings

Category Overview

Other plant-based hot drinks grow at slow but steady pace

Consumption takes place in limited number of countries

Growth will be slow compared to other kinds of hot drinks

Southeast Asia growing fastest, but China is driving category

Several major groupings of other plant-based markets exist

Nearly all growth will come from just four markets

China is the unquestioned category leader

Increases in population and GDP drive category forward globally

Soft drivers are an asset in Eastern Europe but a burden in China

Health and wellness makes up large part of overall category

Foodservice plays only tiny role in category

Is there hope for the category in developed markets?

Conclusions

Competitive Landscape

Plant-based hot drinks is a highly fragmented category

Globe is divided between Nestl é and local companies

Most large brands focus on one key market

Las Mar ías is an example of a large but locally-focused company

Conclusions

Category Breakdown

Trends in product development

Size of the market in China dwarves that of other countries

Plant-based hot drinks in China faces pressure from RTD products

Fortified cereal drinks power rapid growth in Southeast Asia

Mate is consumed primarily in South America

Global number two Argentina is a highly mature market

The mate market is Brazil is shrinking

Is the future of mate outside hot hrinks ?

Latin American cereal drinks act very differently to mate

Corn-based drinks still growing in Mexico and Central America

Chicory makes up main portion of category in Eastern Europe

Chicory looks towards the future in Africa

Sahlep faces an uncertain future in the Middle East

“Other” hot drinks no more?

Conclusions

Why buy this report?

Want to find out more about this report?

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