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Strategy Briefing
Childrenswear in Asia Pacific
47 pages, May 2018
US$1,325Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Asia Pacific is accounting for a growing share of global sales of childrenswear. Despite declining unit prices and slowing birth rates, it remains dynamic thanks to rising disposable incomes combined with the growing popularity of fast fashion and m-commerce in the region. Overall, Asia will offer strong growth prospects for childrenswear, as the industry will experience further channel diversification and premiumisation, with China remaining the region’s growth engine, fuelled by its baby boom.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
China will continue to be the growth engine for childrenswear
China will continue to be the global market growth engine for childrenswear over 2017-2022. The combination of an immature market, a boom (from the expected two-child policy change) and rising disposable incomes across China, will drive over 60% of the region’s growth.
India provides strong market support
Although smaller than China, Indian market growth will still account for over a quarter of the region’s growth over the forecast period. Indian parents will continue to demand affordable branded goods, whilst product offerings will adapt it rising consumer aspirations.
A declining under 12 population in the region
The declining under 12, populations of India, Thailand and Japan will be offset by growth in China. However, the region is still forecast to account for almost half the population of under 12s globally by 2022. Lower birth rates, coupled with rising disposable incomes, should drive premiumization of childrenswear.
Luxury brands benefit from the drive to premium.
As the trend towards premiumization becomes more prominent, more luxury and high-end apparel brands are anticipated to extend their product lines and open childrenswear specialist retailers. This trend should offset the ageing of the population in the mature markets, which are expected to post small volume growth; lower than the regional average.
South Korea defies the trend.
South Korea is the exception; expected to post a negative value CAGR of 2% to 2022, with declines in both volume sales and unit prices, as a result of low fertility rates and online retailing offering childrenswear at more affordable prices.
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Request more informationTable of Contents
Introduction
Scope
Key findings
Regional Overview
Asia Pacific in a global context
Chinese baby boom to benefit childrenswear in Asia Pacific
Top three markets account for 81% of total value sales in Asia Pacific
Asia Pacific shows moderate sales growth due to low birth rates
Baby and toddler wear posts the strongest growth
Childrenswear is mostly dynamic…
…driven by developing Asia Pacific markets
Apparel and footwear specialist retailers dominates…
… but internet retailing puts pressure on all distribution channels
Leading Companies and Brands
A highly fragmented market
Semir Group consolidates its lead
More local apparel retailers than multinationals
Minor shifts; however, local brands are challenged by multinationals
Forecast Projections
China to account for 61% of absolute value growth to 2022
A dynamic outlook despite lower birth rates in the region
Country Snapshots
China: market context
China: competitive and retail landscape
India: market context
India: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
Vietnam: market context
Vietnam: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Feb 2018
- Apparel and Footwear in Australia | Feb 2018
- Apparel and Footwear in Austria | Feb 2018
- Apparel and Footwear in Brazil | Feb 2018
- Apparel and Footwear in Canada | Feb 2018
- Apparel and Footwear in Chile | Mar 2018
- Apparel and Footwear in China | Feb 2018
- Apparel and Footwear in Colombia | Feb 2018
- Apparel and Footwear in Denmark | Feb 2018
- Apparel and Footwear in Egypt | Feb 2018
- Apparel and Footwear in France | Feb 2018
- Apparel and Footwear in Germany | Feb 2018
- Apparel and Footwear in Greece | Feb 2018
- Apparel and Footwear in Hong Kong, China | Mar 2018
- Apparel and Footwear in Hungary | Feb 2018
- Apparel and Footwear in India | Feb 2018
- Apparel and Footwear in Indonesia | Feb 2018
- Apparel and Footwear in Israel | Feb 2018
- Apparel and Footwear in Italy | Feb 2018
- Apparel and Footwear in Japan | Feb 2018
- Apparel and Footwear in Malaysia | Feb 2018
- Apparel and Footwear in Mexico | Feb 2018
- Apparel and Footwear in Morocco | Feb 2018
- Apparel and Footwear in Nigeria | Feb 2018
- Apparel and Footwear in Norway | Feb 2018
- Apparel and Footwear in Poland | Feb 2018
- Apparel and Footwear in Portugal | Feb 2018
- Apparel and Footwear in Romania | Feb 2018
- Apparel and Footwear in Russia | Feb 2018
- Apparel and Footwear in Saudi Arabia | Feb 2018
- Apparel and Footwear in Singapore | Mar 2018
- Apparel and Footwear in South Africa | Mar 2018
- Apparel and Footwear in South Korea | Feb 2018
- Apparel and Footwear in Spain | Feb 2018
- Apparel and Footwear in Sweden | Feb 2018
- Apparel and Footwear in Taiwan | Apr 2018
- Apparel and Footwear in Thailand | Feb 2018
- Apparel and Footwear in the Czech Republic | Feb 2018
- Apparel and Footwear in the Netherlands | Feb 2018
- Apparel and Footwear in the Philippines | Feb 2018
- Apparel and Footwear in the United Arab Emirates | Feb 2018
- Apparel and Footwear in the United Kingdom | Mar 2018
- Apparel and Footwear in the US | Mar 2018
- Apparel and Footwear in Turkey | Feb 2018
- Apparel and Footwear in Ukraine | Feb 2018
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2018
Complete Catalogue
Strategy Reports
- Global Wage dynamics | Nov 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Feb 2018
- Apparel and Footwear in Australia | Feb 2018
- Apparel and Footwear in Austria | Feb 2018
- Apparel and Footwear in Brazil | Feb 2018
- Apparel and Footwear in Canada | Feb 2018
- Apparel and Footwear in Chile | Mar 2018
- Apparel and Footwear in China | Feb 2018
- Apparel and Footwear in Colombia | Feb 2018
- Apparel and Footwear in Denmark | Feb 2018
- Apparel and Footwear in Egypt | Feb 2018
- Apparel and Footwear in France | Feb 2018
- Apparel and Footwear in Germany | Feb 2018
- Apparel and Footwear in Greece | Feb 2018
- Apparel and Footwear in Hong Kong, China | Mar 2018
- Apparel and Footwear in Hungary | Feb 2018
- Apparel and Footwear in India | Feb 2018
- Apparel and Footwear in Indonesia | Feb 2018
- Apparel and Footwear in Israel | Feb 2018
- Apparel and Footwear in Italy | Feb 2018
- Apparel and Footwear in Japan | Feb 2018
- Apparel and Footwear in Malaysia | Feb 2018
- Apparel and Footwear in Mexico | Feb 2018
- Apparel and Footwear in Morocco | Feb 2018
- Apparel and Footwear in Nigeria | Feb 2018
- Apparel and Footwear in Norway | Feb 2018
- Apparel and Footwear in Poland | Feb 2018
- Apparel and Footwear in Portugal | Feb 2018
- Apparel and Footwear in Romania | Feb 2018
- Apparel and Footwear in Russia | Feb 2018
- Apparel and Footwear in Saudi Arabia | Feb 2018
- Apparel and Footwear in Singapore | Mar 2018
- Apparel and Footwear in South Africa | Mar 2018
- Apparel and Footwear in South Korea | Feb 2018
- Apparel and Footwear in Spain | Feb 2018
- Apparel and Footwear in Sweden | Feb 2018
- Apparel and Footwear in Taiwan | Apr 2018
- Apparel and Footwear in Thailand | Feb 2018
- Apparel and Footwear in the Czech Republic | Feb 2018
- Apparel and Footwear in the Netherlands | Feb 2018
- Apparel and Footwear in the Philippines | Feb 2018
- Apparel and Footwear in the United Arab Emirates | Feb 2018
- Apparel and Footwear in the United Kingdom | Mar 2018
- Apparel and Footwear in the US | Mar 2018
- Apparel and Footwear in Turkey | Feb 2018
- Apparel and Footwear in Ukraine | Feb 2018
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2018