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Strategy Briefing

Childrenswear in Asia Pacific

Apr 2019

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Asia Pacific is the largest and fastest growing region for childrenswear in the world. The large population and a growing middle class underpins good demand for childrenswear in the region. Also, rising income levels, urbanisation and adoption of Western wear have led an increase in per capita spending. China and India are key markets driving growth in the region, and these two Asian powerhouses will continue to sustain growth and boost the strong growth potential of the region.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Asia Pacific is the largest childrenswear market

Asia Pacific is the largest and fastest growing regions for childrenswear in the world. The large population, along with the growing middle class, help sustain growth, while rising income levels, rapid urbanisation and the adoption of Western styles also boost per capita spending on childrenswear.

China remains by far the leading market

China is by far the region’s largest childrenswear market, and posted significant growth over 2013-2018. While the country relaxed its “one child” policy, the birth rate remained low. Instead, the increase in per capita spending contributed to the growth of childrenswear sales in the country, as Chinese middle-class parents are more sophisticated and willing to trade up to high-quality and designer childrenswear.

India brings growth opportunities

India also experiences strong growth in childrenswear. On the back of income growth, a large youth population and continuing urbanisation, Indian parents are trading up and/or buying better brands for their children.

The childrenswear market remains fragmented

Childrenswear in Asia Pacific remains fragmented. While mature markets such as Japan, Hong Kong, Taiwan and Singapore saw fairly large shares held by top-ranked companies, the other smaller Asian countries such as Vietnam, India, Indonesia and the Philippines see more mixed penetration of both branded and unbranded companies.

Online channel grows strongly

While store-based retailing such as apparel and footwear specialist retailers and department stores remain popular destinations for consumers to purchase childrenswear, internet retailing saw remarkable growth over 2013-2018.

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Introduction

Scope

Key findings

Regional Overview

Asia Pacific is the largest and fastest growing region for childrenswear

Region expected to see continuous growth in future

China, India and Japan are the region’s leading markets

Emerging Asian countries see moderate growth

Baby and toddler wear posts fastest growth in Asia Pacific

China and India drive majority of category growth

“Mini-me” fashion on the rise

Apparel and footwear specialist retailers remains a leading channel

Internet retailing sees fastest growth

Leading Companies and Brands

Childrenswear remains highly fragmented

A mix of domestic and international players take the lead

Performance of top 10 companies reliant on China

Competition increases among top 10 brands

Forecast Projections

China expects to continue driving regional forecast growth

Positive outlook despite lower birth rates in the region

Country Snapshots

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

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Megatrends

Strategy Briefing

Childrenswear in Asia Pacific

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Asia Pacific is the largest childrenswear market

China remains by far the leading market

India brings growth opportunities

The childrenswear market remains fragmented

Online channel grows strongly

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Asia Pacific is the largest and fastest growing region for childrenswear

Region expected to see continuous growth in future

China, India and Japan are the region’s leading markets

Emerging Asian countries see moderate growth

Baby and toddler wear posts fastest growth in Asia Pacific

China and India drive majority of category growth

“Mini-me” fashion on the rise

Apparel and footwear specialist retailers remains a leading channel

Internet retailing sees fastest growth

Leading Companies and Brands

Childrenswear remains highly fragmented

A mix of domestic and international players take the lead

Performance of top 10 companies reliant on China

Competition increases among top 10 brands

Forecast Projections

China expects to continue driving regional forecast growth

Positive outlook despite lower birth rates in the region

Country Snapshots

China: market context

China: competitive and retail landscape

Hong Kong, China: market context

Hong Kong, China: competitive and retail landscape

India: market context

India: competitive and retail landscape

Indonesia: market context

Indonesia: competitive and retail landscape

Japan: market context

Japan: competitive and retail landscape

Malaysia: market context

Malaysia: competitive and retail landscape

Philippines: market context

Philippines: competitive and retail landscape

Singapore: market context

Singapore: competitive and retail landscape

South Korea: market context

South Korea: competitive and retail landscape

Taiwan: market context

Taiwan: competitive and retail landscape

Thailand: market context

Thailand: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

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