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Strategy Briefing
Childrenswear in Asia Pacific
Apr 2019
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Asia Pacific is the largest and fastest growing region for childrenswear in the world. The large population and a growing middle class underpins good demand for childrenswear in the region. Also, rising income levels, urbanisation and adoption of Western wear have led an increase in per capita spending. China and India are key markets driving growth in the region, and these two Asian powerhouses will continue to sustain growth and boost the strong growth potential of the region.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Key Findings
Asia Pacific is the largest childrenswear market
Asia Pacific is the largest and fastest growing regions for childrenswear in the world. The large population, along with the growing middle class, help sustain growth, while rising income levels, rapid urbanisation and the adoption of Western styles also boost per capita spending on childrenswear.
China remains by far the leading market
China is by far the region’s largest childrenswear market, and posted significant growth over 2013-2018. While the country relaxed its “one child” policy, the birth rate remained low. Instead, the increase in per capita spending contributed to the growth of childrenswear sales in the country, as Chinese middle-class parents are more sophisticated and willing to trade up to high-quality and designer childrenswear.
India brings growth opportunities
India also experiences strong growth in childrenswear. On the back of income growth, a large youth population and continuing urbanisation, Indian parents are trading up and/or buying better brands for their children.
The childrenswear market remains fragmented
Childrenswear in Asia Pacific remains fragmented. While mature markets such as Japan, Hong Kong, Taiwan and Singapore saw fairly large shares held by top-ranked companies, the other smaller Asian countries such as Vietnam, India, Indonesia and the Philippines see more mixed penetration of both branded and unbranded companies.
Online channel grows strongly
While store-based retailing such as apparel and footwear specialist retailers and department stores remain popular destinations for consumers to purchase childrenswear, internet retailing saw remarkable growth over 2013-2018.
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Introduction
Scope
Key findings
Regional Overview
Asia Pacific is the largest and fastest growing region for childrenswear
Region expected to see continuous growth in future
China, India and Japan are the region’s leading markets
Emerging Asian countries see moderate growth
Baby and toddler wear posts fastest growth in Asia Pacific
China and India drive majority of category growth
“Mini-me” fashion on the rise
Apparel and footwear specialist retailers remains a leading channel
Internet retailing sees fastest growth
Leading Companies and Brands
Childrenswear remains highly fragmented
A mix of domestic and international players take the lead
Performance of top 10 companies reliant on China
Competition increases among top 10 brands
Forecast Projections
China expects to continue driving regional forecast growth
Positive outlook despite lower birth rates in the region
Country Snapshots
China: market context
China: competitive and retail landscape
Hong Kong, China: market context
Hong Kong, China: competitive and retail landscape
India: market context
India: competitive and retail landscape
Indonesia: market context
Indonesia: competitive and retail landscape
Japan: market context
Japan: competitive and retail landscape
Malaysia: market context
Malaysia: competitive and retail landscape
Philippines: market context
Philippines: competitive and retail landscape
Singapore: market context
Singapore: competitive and retail landscape
South Korea: market context
South Korea: competitive and retail landscape
Taiwan: market context
Taiwan: competitive and retail landscape
Thailand: market context
Thailand: competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
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- Apparel and Footwear in Norway | Feb 2020
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- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020
Complete Catalogue
Strategy Reports
- Global Wage dynamics | Nov 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Apr 2020
- Apparel and Footwear in Australia | Mar 2020
- Apparel and Footwear in Austria | Mar 2020
- Apparel and Footwear in Brazil | Apr 2020
- Apparel and Footwear in Canada | Feb 2020
- Apparel and Footwear in Chile | Mar 2020
- Apparel and Footwear in China | Feb 2020
- Apparel and Footwear in Colombia | Mar 2020
- Apparel and Footwear in Denmark | Mar 2020
- Apparel and Footwear in Egypt | Mar 2020
- Apparel and Footwear in France | Mar 2020
- Apparel and Footwear in Germany | Feb 2020
- Apparel and Footwear in Greece | Mar 2020
- Apparel and Footwear in Hong Kong, China | Mar 2019
- Apparel and Footwear in Hong Kong, China | Mar 2020
- Apparel and Footwear in Hungary | Mar 2020
- Apparel and Footwear in India | Mar 2020
- Apparel and Footwear in Indonesia | Feb 2020
- Apparel and Footwear in Israel | Feb 2020
- Apparel and Footwear in Italy | Feb 2020
- Apparel and Footwear in Japan | Feb 2020
- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Mar 2020
- Apparel and Footwear in Norway | Feb 2020
- Apparel and Footwear in Poland | Feb 2020
- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020