Executive Summary

Mar 2019
PROSPECTS
Growing number of teenagers to support childrenswear over the forecast period

The growing number of teenagers in Russia will support the development of childrenswear over the forecast period. Unlike baby and toddler wear, apparel for teenagers is much less likely to be passed on by friends and relatives.

Parents are considerate with their spending

Due to the cautious spending patterns of Russian parents, childrenswear is expected to record lower current value growth over the forecast period compared to the review period. In addition, leading retailers will offer high levels of discounting, loyalty programs and frequent sales to persuade parents to purchase more, leading to higher retail volume growth compared to the review period.

Baby and toddler wear is worst performer

According to Russian Federal State Statistics Service, the number of children born in the first eight months of 2018 fell by 5.2% compared to the same period of 2017, while the number of children born in 2017 also declined compared to the previous year.

Internet retailing gains share within childrenswear

Local consumers are beginning to choose internet retailing due to its convenience, more expansive choice and the opportunity to save money. The development of e-commerce in Russia also contributed to restraining the value growth of childrenswear as it is easier for consumers to choose cheaper apparel.

COMPETITIVE LANDSCAPE
Competitive landscape is highly fragmented

Childrenswear in Russia remained highly fragmented in 2018, with the leading player Gloria Jeans Corp holding single-digit value share. Childrenswear has a strong presence of multinationals and leading international retail chains such as H&M and Zara Kids.

Active promotions and discounts are noticeable in childrenswear

2018 was distinguished by a large number of promotions and discount campaigns carried out by many leading retailers and childrenswear brands. Therefore, Gloria Jeans & Gee Jay, Futurino and Korablik retail chains announced discounts on their childrenswear lines during 2018.

Collaboration with social media to create and promote childrenswear

In 2018, Tvoyo GK released a new collection “I know the truth”, created in collaboration with social media group VPSH, the largest resource used by video bloggers on social media network VKontakte. It was the first collaboration between a large clothing brand and the largest social networking site in Russia.

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Childrenswear in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Childrenswear in Russia?
  • What are the major brands in Russia?
  • How dynamic is the growth of clothing and footwear internet sales?
  • What is the performance of women’s clothing vs men’s clothing?
  • What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Apparel and Footwear market research database.

Childrenswear in Russia - Category analysis

HEADLINES

PROSPECTS

Growing number of teenagers to support childrenswear over the forecast period
Parents are considerate with their spending
Baby and toddler wear is worst performer
Internet retailing gains share within childrenswear

COMPETITIVE LANDSCAPE

Competitive landscape is highly fragmented
Active promotions and discounts are noticeable in childrenswear
Collaboration with social media to create and promote childrenswear

CATEGORY DATA

Table 1 Sales of Childrenswear by Category: Volume 2013-2018
Table 2 Sales of Childrenswear by Category: Value 2013-2018
Table 3 Sales of Childrenswear by Category: % Volume Growth 2013-2018
Table 4 Sales of Childrenswear by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Childrenswear: % Value 2014-2018
Table 6 LBN Brand Shares of Childrenswear: % Value 2015-2018
Table 7 Forecast Sales of Childrenswear by Category: Volume 2018-2023
Table 8 Forecast Sales of Childrenswear by Category: Value 2018-2023
Table 9 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023
Table 10 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

Apparel and Footwear in Russia - Industry Overview

EXECUTIVE SUMMARY

Apparel and footwear records moderate performance
Change in marketing communications and high discounting levels
Expansion of retail chains amidst economic instability
Online apparel and footwear sales maintain healthy growth
No significant recovery expected amidst ongoing economic slowdown

MARKET DATA

Table 11 Sales of Apparel and Footwear by Category: Volume 2013-2018
Table 12 Sales of Apparel and Footwear by Category: Value 2013-2018
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2014-2018
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018
Table 17 Distribution of Apparel and Footwear by Format: % Value 2013-2018
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2018
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 1 Research Sources