The growing number of teenagers in Russia will support the development of childrenswear over the forecast period. Unlike baby and toddler wear, apparel for teenagers is much less likely to be passed on by friends and relatives.
Due to the cautious spending patterns of Russian parents, childrenswear is expected to record lower current value growth over the forecast period compared to the review period. In addition, leading retailers will offer high levels of discounting, loyalty programs and frequent sales to persuade parents to purchase more, leading to higher retail volume growth compared to the review period.
According to Russian Federal State Statistics Service, the number of children born in the first eight months of 2018 fell by 5.2% compared to the same period of 2017, while the number of children born in 2017 also declined compared to the previous year.
Local consumers are beginning to choose internet retailing due to its convenience, more expansive choice and the opportunity to save money. The development of e-commerce in Russia also contributed to restraining the value growth of childrenswear as it is easier for consumers to choose cheaper apparel.
Childrenswear in Russia remained highly fragmented in 2018, with the leading player Gloria Jeans Corp holding single-digit value share. Childrenswear has a strong presence of multinationals and leading international retail chains such as H&M and Zara Kids.
2018 was distinguished by a large number of promotions and discount campaigns carried out by many leading retailers and childrenswear brands. Therefore, Gloria Jeans & Gee Jay, Futurino and Korablik retail chains announced discounts on their childrenswear lines during 2018.
In 2018, Tvoyo GK released a new collection “I know the truth”, created in collaboration with social media group VPSH, the largest resource used by video bloggers on social media network VKontakte. It was the first collaboration between a large clothing brand and the largest social networking site in Russia.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Childrenswear industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Childrenswear in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Apparel and Footwear market research database.