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Strategy Briefing
Childrenswear in Western Europe
Jul 2017
US$1,325Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Childrenswear sales in Western Europe have declined for most years throughout the early 21st century as Western Europe has been marked by two major economic downturns in quick succession. In 2015 and 2016, childrenswear returned to positive value growth but continues to be undermined by unfavourable demographic developments and declining unit prices; the latter due to tough retail competition between private label, fast fashion and internet retailing.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The effects of two major economic downturns linger throughout Western Europe
Childrenswear, like the wider apparel market in Western Europe, has been defined by two major economic downturns in 2008 and 2011, with the effects of the latter still lingering in multiple major countries in the region. Value growth has been negative since 2007 and only returned to positive dynamics in 2015.
Private label reigns
Coupled with price consciousness, parents generally refrain from excess spending on childrenswear when clothes are typically outgrown before they are worn out. Consequently, private label, generally low priced, reigns supreme in childrenswear with 12% of value sales, compared to 8% for apparel.
Fast fashion continues to grow
In addition to private label, fast fashion led by H&M, Zara and Primark have also succeeded among price-conscious Western European parents. Primark, the lowest priced of the three have also seen the quickest growth posting a 12% CAGR over 2011-2016 as it has expanded beyond the UK.
Worrying demographic developments
The two economic downturns Western Europe experienced early in the 21st century had a more profound effect on childrenswear than declining expenditure. From 2008 to 2016, birth rates are down 9% as adults forgo or put off having children during times of economic uncertainty.
Digital development undermines value growth
Digital innovation has done more than propel internet retailing to become the quickest growing channel in apparel, but have also rejuvenated secondhand markets in Western Europe. Digital innovation has made it easier for parents to connect and sell used children’s apparel undermining value growth.
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Introduction
Scope
Key findings
Regional Overview
Western Europe in global context
Childrenswear has been marked by economic downturns
UK ahead in childrenswear
Turkey is a regional bright spot
U ndynamic childrenswear market
A worrying demographic trend
A highly competitive retail scene…
…with apparel and footwear specialists losing out
Leading Companies and Brands
Fragmentation shapes the industry
Private label reigns
Childrenswear more localised
LC Waikiki with an impressive rise
Forecast Projections
A moderately positive outlook…
…but there are multiple factors that undermine value growth
Country Snapshots
UK: Market context
UK: Competitive and retail landscape
Italy: Market context
Italy: Competitive and retail landscape
France: Market context
France: Competitive and retail landscape
Turkey: Market context
Turkey: Competitive and retail landscape
Spain: Market context
Spain: Competitive and retail landscape
Germany: Market context
Germany: Competitive and retail landscape
Netherlands: Market context
Netherlands: Competitive and retail landscape
Sweden: Market context
Sweden: Competitive and retail landscape
Norway: Market context
Norway: Competitive and retail landscape
Austria: Market context
Austria: Competitive and retail landscape
Greece: Market context
Greece: Competitive and retail landscape
Denmark: Market context
Denmark: Competitive and retail landscape
Portugal: Market context
Portugal: Competitive and retail landscape
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
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- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
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Complete Catalogue
Strategy Reports
- Global Wage dynamics | Nov 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Big World: Impact of the Obesity Pandemic on Global Marketing Strategies | Jun 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008
Country Reports
- Apparel and Footwear in Argentina | Apr 2020
- Apparel and Footwear in Australia | Mar 2020
- Apparel and Footwear in Austria | Mar 2020
- Apparel and Footwear in Brazil | Apr 2020
- Apparel and Footwear in Canada | Feb 2020
- Apparel and Footwear in Chile | Mar 2020
- Apparel and Footwear in China | Feb 2020
- Apparel and Footwear in Colombia | Mar 2020
- Apparel and Footwear in Denmark | Mar 2020
- Apparel and Footwear in Egypt | Mar 2020
- Apparel and Footwear in France | Mar 2020
- Apparel and Footwear in Germany | Feb 2020
- Apparel and Footwear in Greece | Mar 2020
- Apparel and Footwear in Hong Kong, China | Mar 2019
- Apparel and Footwear in Hong Kong, China | Mar 2020
- Apparel and Footwear in Hungary | Mar 2020
- Apparel and Footwear in India | Mar 2020
- Apparel and Footwear in Indonesia | Feb 2020
- Apparel and Footwear in Israel | Feb 2020
- Apparel and Footwear in Italy | Feb 2020
- Apparel and Footwear in Japan | Feb 2020
- Apparel and Footwear in Malaysia | Mar 2020
- Apparel and Footwear in Mexico | Feb 2020
- Apparel and Footwear in Morocco | Mar 2020
- Apparel and Footwear in Nigeria | Mar 2020
- Apparel and Footwear in Norway | Feb 2020
- Apparel and Footwear in Poland | Feb 2020
- Apparel and Footwear in Portugal | Feb 2020
- Apparel and Footwear in Romania | Mar 2020
- Apparel and Footwear in Russia | Feb 2020
- Apparel and Footwear in Saudi Arabia | Feb 2020
- Apparel and Footwear in Singapore | Apr 2020
- Apparel and Footwear in South Africa | May 2020
- Apparel and Footwear in South Korea | Feb 2020
- Apparel and Footwear in Spain | Feb 2020
- Apparel and Footwear in Sweden | Feb 2020
- Apparel and Footwear in Taiwan | Apr 2020
- Apparel and Footwear in Thailand | Mar 2020
- Apparel and Footwear in the Czech Republic | Feb 2020
- Apparel and Footwear in the Netherlands | Feb 2020
- Apparel and Footwear in the Philippines | Feb 2020
- Apparel and Footwear in the United Arab Emirates | Apr 2020
- Apparel and Footwear in the United Kingdom | Feb 2020
- Apparel and Footwear in the US | Feb 2020
- Apparel and Footwear in Turkey | Mar 2020
- Apparel and Footwear in Ukraine | Mar 2020
- Apparel and Footwear in Venezuela | Feb 2018
- Apparel and Footwear in Vietnam | Feb 2020