Mengniu is the fifth largest dairy player in the world, with significant sales of dairy products in China. The company has benefited from market momentum after the COVID-19 pandemic, as dairy products – especially drinking milk – are believed to be good for boosting immunity. The company continues to optimise its baby food product portfolio, in order to address the shrinking milk formula market in China and to capture opportunities for premium products both in China and in overseas markets.
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Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.
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