Mengniu is the fifth largest dairy player in the world, with significant sales of dairy products in China. The company has benefited from market momentum after the COVID-19 pandemic, as dairy products – especially drinking milk – are believed to be good for boosting immunity. The company continues to optimise its baby food product portfolio, in order to address the shrinking milk formula market in China and to capture opportunities for premium products both in China and in overseas markets.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.
Euromonitor International's company profile reports are written by our Dairy Products and Alternatives research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!