China Mengniu Dairy Co Ltd in Dairy Products and Alternatives

January 2023

Mengniu is the fifth largest dairy player in the world, with significant sales of dairy products in China. The company has benefited from market momentum after the COVID-19 pandemic, as dairy products – especially drinking milk – are believed to be good for boosting immunity. The company continues to optimise its baby food product portfolio, in order to address the shrinking milk formula market in China and to capture opportunities for premium products both in China and in overseas markets.

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Overview:

Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Dairy Products and Alternatives market and the global economy. Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of China Mengniu Dairy Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Dairy Products and Alternatives research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
China Mengniu Dairy Co Ltd’s global footprint
Drinking milk product sales in China are the main contributors to Mengniu’s growth
Market momentum and successful strategies lead to Mengniu’s growth
China expected to be the major contributor to Mengniu’s future sales
Top 10 company ranking to remain mostly unchanged over the forecast period
Strong competition from local and category-specific players
Competitor overlap: Mengniu battles fiercely with Yili
Mengniu has a diversified product portfolio in dairy and baby food
Mengniu is the flagship brand in China, while Yoyi C enjoys a regional presence
Mengniu’s presence in dairy confined to Asia Pacific
Yoghurt establishes Mengniu’s regional brand image of dairy
China projected to be Mengniu’s top growth areas in dairy
China and Australia are Mengniu’s main operating markets
Milk formula is Mengniu’s key category
Australia projected to be the major growth area for baby food
Key findings
Projected company sales: FAQs
Projected company sales: FAQs
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