China Mengniu Dairy Co Ltd in Packaged Food

December 2020

Mengniu is the fifth largest dairy player in the world, with robust sales performance in China. However, the company faces fierce competition from other domestic players such as Yili and Junlebao. Besides strengthening key brands, Mengniu explores new growth opportunities in fresh milk and cheese. It also entered premium baby food by acquiring Bellamy’s Australia Ltd, which gives rise to its influence in Asia Pacific.

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Overview:

Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of China Mengniu Dairy Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of Play

Top companies at a glance
Mengniu ’s global footprint
Company overview
Mengniu category overview

Exposure to Future Growth

Impact of Coronavirus on Mengniu

Competitive Positioning

Extensive overlap with Yili
Strong presence in dairy in China and in baby food in Asia Pacific
Mengniu plays overseas while Yili focuses on domestic market

Dairy

Mengniu’s presence in dairy
Deluxe with cultural design to attract young consumers
Fresh milk as key growth engine
Explore cheese with Arla

Baby Food

Mengniu portfolio in baby food
Acquires Bellamy’s to penetrate organic baby food
Bellamy’s Organic stepping into A2 and goat milk formula
Future growth to rely on milk formula in China and Australia

Key Findings

Key findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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