Mengniu is the fifth largest dairy player in the world, with robust sales performance in China. However, the company faces fierce competition from other domestic players such as Yili and Junlebao. Besides strengthening key brands, Mengniu explores new growth opportunities in fresh milk and cheese. It also entered premium baby food by acquiring Bellamy’s Australia Ltd, which gives rise to its influence in Asia Pacific.
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Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.
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