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China Mengniu Dairy Co Ltd ranked 13th among the world’s packaged food companies in 2018, largely benefiting from its success in its domestic market. In China, Mengniu competes with its biggest rival Yili in various categories, mainly in dairy, baby food and ice cream, ranking after Yili. With its second overseas plant opened in Indonesia at the end of 2018, Mengniu’s presence is expected to expand across Asia Pacific and globally in the future.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on China Mengniu Dairy Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged food market and the global economy.
Company and market share data provide a detailed look at the financial position of China Mengniu Dairy Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China Mengniu Dairy Co Ltd.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of China Mengniu Dairy Co Ltd provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Packaged food research team, a dedicated group of analysts that knows the industry inside and out.
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Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key findings
Company overview
Financial performance in 2018 1 H
Exploring high-quality milk sources to pursue sustainable growth
Business expansion to Southeast Asia
Competitive Positioning
Competitors with biggest competitive overlaps remain in China
Competition between Mengniu and Yili remains tight
Dairy Market
China remains Mengniu’s main market in dairy
Hong Kong shows higher acceptance for Mengniu yoghurt products
Brand differentiation clearly adopted in milk and drinking yoghurt
Premiumisation underpins growth of milk
Mengniu gains traction with ambient products in drinking yoghurt
Operations
Mengniu’s plant map
Mengniu’s own-pasture map in China
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Abbott Laboratories Inc in Packaged Food | Feb 2016
- Arla Foods Amba in Packaged Food | Jan 2019
- Associated British Foods Plc (ABF) in Packaged Food | Feb 2014
- Barilla Holding SpA in Packaged Food | Feb 2015
- Brf Brasil Foods SA in Packaged Food | Feb 2014
- Bristol-Myers Squibb in Packaged Food | May 2010
- Cadbury Plc in Packaged Food | Jan 2009
- Campbell Soup Co in Packaged Food | Dec 2015
- Cereal Partners Worldwide SA in Packaged Food | Apr 2014
- Chocoladefabriken Lindt & Sprüngli AG in Packaged Food | Feb 2016
- ChocoladefabrikenLindt & Sprüngli AG in Packaged Food | Jan 2017
- Danone, Groupe in Packaged Food | Feb 2017
- Danone, Groupe in Packaged Food Company Profile | Feb 2019
- Dean Foods in Packaged Food | Nov 2012
- Del Monte Foods Co in Packaged Food | Mar 2014
- Ferrero and Related Parties in Packaged Food | Jun 2019
- Ferrero Group in Packaged Food | Jan 2017
- Fonterra Co-operative Group Ltd in Packaged Food | Jul 2017
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