China Unionpay Co Ltd in Consumer Finance

Company Profile

About This Report

Jan 2015

China UnionPay is the largest global operator by cards in circulation, with over 4.3 billion cards distributed. The operator was launched in 2002 and immediately benefited from a domestic monopoly. CUP is investing in expanding issuing agreements throughout Asia Pacific. In 2012 and 2013, it entered a variety of partnerships focused on increasing its online and international acceptance. The network is owned by the largest Chinese state-owned banks.

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China Unionpay Co Ltd in Consumer Finance

Euromonitor International's report on China UnionPay Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Financial Cards and Payments market and the global economy.

Company and market share data provide a detailed look at the financial position of China UnionPay Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of China UnionPay Co Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of China UnionPay Co Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Financial Cards and Payments research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial assessment: Revenue analysis
CUP expanding issuing agreements (1)
CUP expanding issuing agreements (2)
CUP increases international acceptance (1)
CUP increases international acceptance (2)
SWOT: China UnionPay Co Ltd
Key opportunities and challenges

Competitive Positioning

Global operator landscape
Consistent card payment growth
Slowing growth of cards in circulation

Market Assessment

Regionally concentrated
Becoming more balanced by card function

Category and/or Geographic Opportunities

Capturing online retail payments
Positioning in mobile payments
Capturing luxury good payments
Providing national payment network advice
Expanding throughout the region
Converting the unbanked and financially underserved
Best performers in the region
Reaching remote Chinese consumers and diversifying card types
Unlocking Chinese spending potential
Matching network acceptance
Increasing acceptance where it matters most
Increasing card use

Brand Strategy

Brand gaining momentum


Broadening domestic use and internationalise the brand


Data parameters and report definitions