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Learn moreMay 2018
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With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it can play in this journey. With growing buzz around the NHL’s decision whether to participate in the 2022 Winter Olympics, this briefing discusses the opportunities and challenges the NHL is set to face in pursuit of cracking the Chinese market.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Symbiotic relationship between China and the NHL grows further as the NHL benefits from corporate sponsorship money while China’s private investors are keen on showing support for government’s policies as well as capitalising on exposure to the North American market through ties with the NHL.
Growing Chinese disposable income, expanding middle class and improving digital readiness of Chinese consumers is set to boost confidence with regard to private investments.
Nevertheless, the NHL continues focusing on localised social media strategy to raise fan engagement and build a loyal fan base in China.
This can be done through youth clinics, regular hockey-related events, more high-calibre games in China or a consistent localised social media strategy.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.