- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Mobility
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Strategy Briefing
China's Efforts to Nurture Hockey Culture and its Growth Opportunities for the NHL
May 2018
US$1,325Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
With China winning the bid for the 2022 Beijing Winter Olympics, the government is putting a massive emphasis on developing winter sports in the country. Hockey is a central component of this growth strategy, and the NHL realises the critical role it can play in this journey. With growing buzz around the NHL’s decision whether to participate in the 2022 Winter Olympics, this briefing discusses the opportunities and challenges the NHL is set to face in pursuit of cracking the Chinese market.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The Chinese government’s pursuit of promoting winter sports and building hockey culture after winning the bid for the Winter Olympics in 2022 is what allows the NHL easier access to promoting the sport and attracting youth to the game
Symbiotic relationship between China and the NHL grows further as the NHL benefits from corporate sponsorship money while China’s private investors are keen on showing support for government’s policies as well as capitalising on exposure to the North American market through ties with the NHL.
By 2025, China is set to become the second largest sporting and recreational services industry globally, with the snow and ice industry more than doubling its value, determining commercial opportunities for both the NHL and companies associated with the league
Growing Chinese disposable income, expanding middle class and improving digital readiness of Chinese consumers is set to boost confidence with regard to private investments.
In terms of social media footprint and overall online visibility, the NHL garners just a fraction of the audience the NBA enjoys in China
Nevertheless, the NHL continues focusing on localised social media strategy to raise fan engagement and build a loyal fan base in China.
With Chinese hockey still in its infancy and a lack of Chinese players in the NHL, the league must seek new avenues to generate familiarity with the sport
This can be done through youth clinics, regular hockey-related events, more high-calibre games in China or a consistent localised social media strategy.
Want to find out more about this report?
Request more informationTable of Contents
Scope of the briefing
Key findings
Winter sports enjoying 2022 Beijing Winter Olympics boost
The NHL takes first strides onto ice in China
The NHL brings some crowd favourites to China
Two-time Stanley Cup winners: Los Angeles Kings
Vancouver Canucks: team from a city with significant Chinese population
The NHL to benefit from Chinese investors
Chinese shopping spree across domestic and foreign sports
Sporting and recreational services as next driver of China’s growth
Growing Chinese middle class to fuel discretionary spending
Supportive government policies help drive demand for sportswear
Sportswear brands to capitalise on growing NHL exposure in China
Building the hockey culture from the grassroots up in China
Following in the NBA’s footsteps in China
Growing hockey’s popularity to increase value of streaming deals
The NHL to benefit from the growing digital readiness of Chinese people
Digital consumer in China
Importance of active social media presence
The NHL’s presence on Weibo lags behind both the NBA and the NFL
The NHL is in need of its own Yao Ming
Hockey is still in its infancy in China
China’s hockey statistics in comparison with hockey superpowers
The potential migration of American hockey players to China
Foreign players are subject to strict governmental policies
The NHL’s Beijing 2022 Winter Olympics dilemma (1)
The NHL’s Beijing 2022 Winter Olympics dilemma (2)
The NHL’s Beijing 2022 Winter Olympics dilemma (3)
The NHL’s Beijing 2022 Winter Olympics dilemma (4)
The NHL’s Beijing 2022 Winter Olympics dilemma (5)
Opportunities and challenges for growing the NHL’s presence in China
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.