Executive Summary

Jul 2018
PROSPECTS
Retailing being thrown out of balance affects availability in chocolate confectionery

During 2017 the Agrokor crisis peaked as numerous suppliers pulled out of the Konzum retail chain in Bosnia-Herzegovina when risk surrounding its liabilities became too much. Since then, efforts to regain suppliers’ trust have been successful and most suppliers have returned their products to Konzum shelves and to those of the newly reinstated Mercator retail chain.

Opportunities in seasonal chocolate

With each passing year the improving availability and range of seasonal chocolate can be seen, a category that remains small relative to the overall size of chocolate confectionery in Bosnia-Herzegovina, but one that is recording significant growth. As in most of the rest of the world, two seasons dominate in respect to the performance of seasonal chocolate: Christmas/New Year season and Easter season.

Indulgence trend developing in chocolate confectionery

The overall positive economic impact in 2018 was offset by the problems in the retailing environment. As a result, chocolate confectionery was unable to achieve its full potential.

COMPETITIVE LANDSCAPE
No surprises at the top of chocolate confectionery

Mondelez International, Kras Trgovina and Ferrero Group led chocolate confectionery in Bosnia-Herzegovina in 2018. These players remained stable at the head of chocolate confectionery during the review period, relying heavily on recognisable brand names, superior shelf space, availability and positioning.

Mars reclaims lost shelf space

Mars recorded the highest value sales growth in chocolate confectionery during 2018. During 2017, Mars consciously doubled down on its presence in the marketplace in reaction to its high exposure to the Agrokor crisis – primarily the risk of the Konzum retail chain defaulting.

Domestic players specialising in premium chocolate

Domestic presence in chocolate confectionery in Bosnia-Herzegovina remained weak at the end of the review period. Aside from Vispak, which focuses on the mass market, primarily in countlines, there are a number of small manufacturers of high-quality premium chocolate speciality products, which they typically distribute through their own specialised retail networks, rarely using traditional retail chains.

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Chocolate Confectionery in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Chocolate confectionery industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Chocolate confectionery industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Chocolate confectionery in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Chocolate confectionery in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • What are market opportunities for health and wellness minded dark chocolate?
  • What are market opportunities for ethically sourced chocolate?
  • How might increasingly volatile cocoa bean commodity prices impact retail prices and sales performance?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Long-term trends continue to support positive development of packaged food
Packaged food posts record-breaking current value growth in 2018
Regional players maintain their lead in packaged food
Independent small grocers continue to lose ground to modern chained formats
Rising disposable incomes should bolster market performance over 2018-2023

FOODSERVICE

Sales to Foodservice
Dairy and other basic staples are the main packaged food product types used by foodservice players
More businesses that deliver packaged food to foodservice players emerge in Bosnia-Herzegovina
Packaged leavened bread records dynamic growth in foodservice volume sales
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources