During 2017 the Agrokor crisis peaked as numerous suppliers pulled out of the Konzum retail chain in Bosnia-Herzegovina when risk surrounding its liabilities became too much. Since then, efforts to regain suppliers’ trust have been successful and most suppliers have returned their products to Konzum shelves and to those of the newly reinstated Mercator retail chain.
With each passing year the improving availability and range of seasonal chocolate can be seen, a category that remains small relative to the overall size of chocolate confectionery in Bosnia-Herzegovina, but one that is recording significant growth. As in most of the rest of the world, two seasons dominate in respect to the performance of seasonal chocolate: Christmas/New Year season and Easter season.
The overall positive economic impact in 2018 was offset by the problems in the retailing environment. As a result, chocolate confectionery was unable to achieve its full potential.
Mondelez International, Kras Trgovina and Ferrero Group led chocolate confectionery in Bosnia-Herzegovina in 2018. These players remained stable at the head of chocolate confectionery during the review period, relying heavily on recognisable brand names, superior shelf space, availability and positioning.
Mars recorded the highest value sales growth in chocolate confectionery during 2018. During 2017, Mars consciously doubled down on its presence in the marketplace in reaction to its high exposure to the Agrokor crisis – primarily the risk of the Konzum retail chain defaulting.
Domestic presence in chocolate confectionery in Bosnia-Herzegovina remained weak at the end of the review period. Aside from Vispak, which focuses on the mass market, primarily in countlines, there are a number of small manufacturers of high-quality premium chocolate speciality products, which they typically distribute through their own specialised retail networks, rarely using traditional retail chains.
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This industry report originates from Passport, our Packaged Food market research database.