The negative impact of Coronavirus (COVID-19) on chocolate confectionery, mainly a decrease in customer traffic in stores due to social distancing and fewer on-the-go snack consumption occasions, was reduced in 2021. While the number of COVID-19 cases rose rapidly in the country in Q4 2020, with November recording the highest number of deaths in the period, Russia avoided a national lockdown into 2021.
Categories that were hit hard during COVID-19 saw a recovery in 2021, with significantly slower declines in retail volume sales and a rebound in retail current value sales. For example, countlines and chocolate with toys recorded the biggest declines in retail volume sales in 2020, as consumers looked away from these impulse options, and, in the case of chocolate with toys, high-priced products.
The gifting of chocolate confectionery for special occasions has historically provided a boost to boxed assortments and seasonal chocolate. While higher unit prices and the restrictions imposed on social gatherings limited sales during COVID-19 in 2020, the improving situation is renewing interest in these products.
The prospects for chocolate confectionery are likely to be influenced by the extent of the measures taken to limit consumer movement as the threat of COVID-19 lingers, including restrictions on access to stores and the pace of the return to the workplace, educational institution or social activities. The progress of the vaccination process, which began in December 2020, will also impact these aspects and the category performance in Russia.
Boxed assortments and tablets are projected to register the highest retail volume CAGRs over the forecast period. These categories are set to see activity in terms of novelties and benefit from a widening variety of products and brands.
Health and wellness (HW) chocolate confectionery remains a niche in Russia, primarily because chocolate is perceived as a pleasant indulgence and something that makes the consumer happy. This helped to maintain a demand during COVID-19 as consumers looked for indulgence products to cope with the uncertainty and stress and anxiety of the pandemic, High prices are also set to remain a barrier, especially for organic chocolate confectionery.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Chocolate Confectionery industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Chocolate Confectionery industry in Russia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of tablets, countlines, bagged selflines/softlines, boxed assortments, seasonal chocolate, chocolate with toys, alfajores and other chocolate confectionery. Note that chocolate overtly positioned for baking/cooking purposes is excluded from Euromonitor International's confectionery coverage.See All of Our Definitions
This report originates from Passport, our Chocolate Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!