Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Chocolate Confectionery in the Middle East and Africa

Nov 2018

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

This report highlights the key growth drivers of chocolate confectionery in MEA. Despite recent economic problems the category is set to be boosted by governments investing in modernising infrastructure, and incentivising local production post import bans and high import costs. With factors such as inflation and VAT implementation, manufacturers seek to maintain volume sales through product diversification and in-store promotions to capitalise on the category’s high potential.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

High potential value growth in the MEA

Despite the Middle East and Africa being a smaller market in value terms for chocolate confectionery when compared to other regions, there is a lot of potential due to a growing population and manufacturer innovation through product diversification.

Economic calamity and introduction of taxes changing purchasing habits in MEA

The economic crisis over the review period across various countries in the region, as well as the recent implementation of VAT, has led to consumers opting for more affordable products. Nevertheless, as chocolate confectionery is perceived as popular to some, growth has remained constant.

Countlines and tablets are the fastest growing categories

Wide product variety, affordability and the traditional culture of snacking across countries in the region are factors driving the need for product diversification.

Growing preference for healthier lifestyle driving product innovation

Awareness of healthier snacking options has grown vastly in countries such as South Africa and the United Arab Emirates. This has driven consumers to shift from milk chocolate to dark chocolate due to the higher cocoa content of the latter. Consumers have also increased organic chocolate consumption while manufacturers focus more on health claims and ethical labelling such as ‘100%-certified sustainable cocoa’ and ‘reduced-sugar’ by underlining fewer calories.

Modernisation shaping chocolate confectionery sales

With growing demand for convenience, with more women entering the workforce, as well as busier lifestyles, governments are boosting modern retailing infrastructure to meet such demands, with supermarkets taking greatest share. In addition, manufacturers securing prominent shelf space have maintained their value sales in modern retailers, enabling them to introduce promotions.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

MEA second fastest growing region in chocolate confectionery globally

Despite mild growth rate in current year, forecast remains optimistic

Wide product selection drives demand for countlines

On-the-go consumption and unique products is driving value growth

Countlines and tablets lead growth across the region

Growing awareness of healthier snacking driving consumption

Modern retailers find pockets of success, traditional retailers still thrive

In-store promotions boost supermarket value share

Leading Companies and Brands

International brands maintain lead, while local brands flourish

Mars Inc shows a decline in value share over review period

GCC & South Africa contribute bulk of international brands

Dynamic competition as chocolate confectionery environment evolves

Forecast Projections

Kuwait and Saudi Arabia lead growth, with the latter in market value

Product differentiation and promotions expected to drive growth

Population and GDP per capita positively affect forecast

Calorie consumption awareness yet to deter chocolate consumption

Country Snapshots

Nigeria: market context

Nigeria: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Chocolate Confectionery in the Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

High potential value growth in the MEA

Economic calamity and introduction of taxes changing purchasing habits in MEA

Countlines and tablets are the fastest growing categories

Growing preference for healthier lifestyle driving product innovation

Modernisation shaping chocolate confectionery sales

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

MEA second fastest growing region in chocolate confectionery globally

Despite mild growth rate in current year, forecast remains optimistic

Wide product selection drives demand for countlines

On-the-go consumption and unique products is driving value growth

Countlines and tablets lead growth across the region

Growing awareness of healthier snacking driving consumption

Modern retailers find pockets of success, traditional retailers still thrive

In-store promotions boost supermarket value share

Leading Companies and Brands

International brands maintain lead, while local brands flourish

Mars Inc shows a decline in value share over review period

GCC & South Africa contribute bulk of international brands

Dynamic competition as chocolate confectionery environment evolves

Forecast Projections

Kuwait and Saudi Arabia lead growth, with the latter in market value

Product differentiation and promotions expected to drive growth

Population and GDP per capita positively affect forecast

Calorie consumption awareness yet to deter chocolate consumption

Country Snapshots

Nigeria: market context

Nigeria: competitive and retail landscape

South Africa: market context

South Africa: competitive and retail landscape

Algeria: market context

Algeria: competitive and retail landscape

Cameroon: market context

Cameroon: competitive and retail landscape

Egypt: market context

Egypt: competitive and retail landscape

Morocco: market context

Morocco: competitive and retail landscape

Tunisia: market context

Tunisia: competitive and retail landscape

Saudi Arabia: market context

Saudi Arabia: competitive and retail landscape

United Arab Emirates: market context

United Arab Emirates: competitive and retail landscape

Israel: market context

Israel: competitive and retail landscape

Kenya: market context

Kenya: competitive and retail landscape

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports