Church & Dwight Co Inc in Home Care

Company Profile

About This Report

Apr 2017

Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing development of a lower-priced Tide range and Henkel’s acquisition of Sun Products. It also examines Church & Dwight’s response to the threat represented by major home care rivals’ efforts to draw demand upmarket through innovation.

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Church & Dwight Co Inc in Home Care

Euromonitor International's report on Church & Dwight Co Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Church & Dwight Co Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Church & Dwight Co Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Church & Dwight Co Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Key company facts
Financial performance in 2016
SWOT: Church & Dwight Co Inc
Strategic challenges and objectives

Competitive Positioning

Constrained by domestic bias
Unilever closes gap on world leader
Leaders increase global share
Head to head with world leader
P&G’s strategic development increases competitive pressure
Acquisition represents significant threat

Market Assessment

Home care operations retain narrow core focus
Geographic profile means challenges ahead
Challenging conditions in core category

Market and Category Assessment

Struggling to keep pace in US laundry detergents
Rivals’ expansion squeezing Church & Dwight’s positioning
Limited prospects for spot and stain removers
Focused on struggling surface care category
Lack of brand power in growth category
Gaining share in a contracting category
Losing ground in toilet care
Yet to make an impact in dishwashing
Contrasting prospects in key international markets

Brand Strategy

Strong value orientation
Arm & Hammer faces significant challenges
Despite cross-branding innovation OxiClean faces more challenges


Infrastructure reflects developed market bias


Significant adaptation required