Recent changes in US laundry care have significantly increased the competitive pressure on Church & Dwight. This profile examines how the company’s core value-orientated positioning is being squeezed by factors such as Procter & Gamble’s ongoing ...
Church & Dwight relies on eight “Power Brands” for more than 80% of its sales and profits, three of which are present in beauty and personal care. This strong brand focus is a key element in the company’s defence of its market position against larger...
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