Cía Cervecerías Unidas SA in Alcoholic Drinks

Company Profile

About This Report

Oct 2013

The leading alcoholic drinks producer in Chile and second largest in Argentina, CCU’s breadth of product offer is not matched by its geographic scope. This profile analyses the company’s response to challenging conditions in its core markets, as well as considering the most promising opportunities for expanding its international presence.

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Cía Cervecerías Unidas SA in Alcoholic Drinks

Euromonitor International's report on Cía Cervecerías Unidas SA delivers a detailed strategic analysis of the company's business, examining its performance in the Wine market and the global economy.

Company and market share data provide a detailed look at the financial position of Cía Cervecerías Unidas SA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Cía Cervecerías Unidas SA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Cía Cervecerías Unidas SA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Wine research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Growth but not without challenges
Net sales growth in H1 2013
SWOT: Cía Cervecerías Unidas SA
Key strategic objectives and challenges

Competitive Positioning

CCU experiences ups and downs
North American players lead global market
Market remains fragmented
World-leading brewer strengthens position
Lack of M&A opportunities to slow down consolidation

Market Assessment

Wine the sole international category
Chile and Argentina dominate sales
Breadth insulates against changing consumption

Geographic and Category Opportunities

Growing premium competition in domestic beer market
Increasing onus on brand building in domestic market
Premiumisation in Argentina
Growth prospects in wider region
Potential for expansion in the US
Driving development of cider in Argentina
Intensifying competition in wine
Growth potential in Brazil
Evolving trends offer potential in US wine
Growth potential in Nordic markets
China set to drive global wine growth
Other sparkling wine in sync with evolving trends
Expanding spirits offer in line with demand trends
Growth opportunities beyond pisco

Brand Strategy

Developing premium offer across categories


Operational review


Potential in premiumisation and international expansion