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Strategy Briefing

Cider and Perry: A Manifest Frontier

34 pages, Mar 2014

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The cider/perry market is showing a continuing rise in global performance but there is much more untapped potential in this market that manufacturers are ignoring. The global briefing looks at what is driving this market, where there is clear potential for manufacturers, and where there are missed opportunities.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Limited global presence, potential for further growth

The top five cider/perry markets will capture 75% of global market volume sales showing a limited global presence of cider. Forecast data do not show any other markets that are likely to break into the top 10 ranking indicating the potential for further volume sales gains in low-base markets

Cider/perry is beginning to segment

Approaching market maturity as small to medium sized cider makers begin to utilise the “Real Cider” label to entice authenticity-seeking drinkers, while others simply seek sweet taste and value

New World markets will out-consume the UK

The UK market share of global sales is expected to fall from 47% in 2013 to 41% in 2017, as New World markets such as the US, Australia and South Africa experience double-digit growth over the forecast period

Beer-ification can prompt high volume sales

As significant cider markets such as France and Spain see declining growth in their traditionally wine-positioned ciders, manufacturers will begin to package and market cider in beer formats to induce high volume consumption mimicking the aforementioned markets. Beer-ification is more commonly seen in the US, Australia and Eastern European markets, although conversely wine drinkers have also become a target.

Seasonality: From over-ice to mulled cider

Magners pioneered the over-ice initiative for increased summer consumption, and now Rekorderlig is opening the way for winter consumption with its winter cider sub-brand and by marketing its mulled wine recipes

From craft movement to “Real Cider” movement

As hip Y Generation craft beer drinkers seek vintage and authentic brews they will stumble upon the “Real Cider” initiative pushed by small to medium sized cider makers such as Aston Manor. Although, their quest for authenticity will be limited by the incapacity of apple harvesting to produce on a consistent industrial scale

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Key findings

Global Bird’s Eye View: Cider/Perry

Global bird’s eye view of cider/perry consumption

Why does the cider/perry market matter now?

Leading markets and their forecast growth rate

C ider/perry market: Potential in waiting

Up-comer and Loser

Corporate Snapshot

Company activity and regional emphasis

The landscape beyond the UK and South Africa

Heineken NV: In pole position

Distell Group Ltd: Africa’s lion share

Anheuser-Busch InBev NV: The newcomer

Principle Participant

The UK’s current standing

The UK’s future outlook

Established Markets

France

South Africa

Prospective Pastures

The US

It’s a new world for cider

Australia

Fresh Frontiers

Germany

Czech Republic

A changing landscape

Other fresh opportunities and limitations

Tomorrow’s Outlook

Cider/perry’s yellow brick road, which way does it lead?

What is the cider/ perry market heading toward?

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Megatrends

Strategy Briefing

Cider and Perry: A Manifest Frontier

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Limited global presence, potential for further growth

Cider/perry is beginning to segment

New World markets will out-consume the UK

Beer-ification can prompt high volume sales

Seasonality: From over-ice to mulled cider

From craft movement to “Real Cider” movement

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Bird’s Eye View: Cider/Perry

Global bird’s eye view of cider/perry consumption

Why does the cider/perry market matter now?

Leading markets and their forecast growth rate

C ider/perry market: Potential in waiting

Up-comer and Loser

Corporate Snapshot

Company activity and regional emphasis

The landscape beyond the UK and South Africa

Heineken NV: In pole position

Distell Group Ltd: Africa’s lion share

Anheuser-Busch InBev NV: The newcomer

Principle Participant

The UK’s current standing

The UK’s future outlook

Established Markets

France

South Africa

Prospective Pastures

The US

It’s a new world for cider

Australia

Fresh Frontiers

Germany

Czech Republic

A changing landscape

Other fresh opportunities and limitations

Tomorrow’s Outlook

Cider/perry’s yellow brick road, which way does it lead?

What is the cider/ perry market heading toward?

Why buy this report?

Want to find out more about this report?

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