The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2014
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The cider/perry market is showing a continuing rise in global performance but there is much more untapped potential in this market that manufacturers are ignoring. The global briefing looks at what is driving this market, where there is clear potential for manufacturers, and where there are missed opportunities.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The top five cider/perry markets will capture 75% of global market volume sales showing a limited global presence of cider. Forecast data do not show any other markets that are likely to break into the top 10 ranking indicating the potential for further volume sales gains in low-base markets
Approaching market maturity as small to medium sized cider makers begin to utilise the “Real Cider” label to entice authenticity-seeking drinkers, while others simply seek sweet taste and value
The UK market share of global sales is expected to fall from 47% in 2013 to 41% in 2017, as New World markets such as the US, Australia and South Africa experience double-digit growth over the forecast period
As significant cider markets such as France and Spain see declining growth in their traditionally wine-positioned ciders, manufacturers will begin to package and market cider in beer formats to induce high volume consumption mimicking the aforementioned markets. Beer-ification is more commonly seen in the US, Australia and Eastern European markets, although conversely wine drinkers have also become a target.
Magners pioneered the over-ice initiative for increased summer consumption, and now Rekorderlig is opening the way for winter consumption with its winter cider sub-brand and by marketing its mulled wine recipes
As hip Y Generation craft beer drinkers seek vintage and authentic brews they will stumble upon the “Real Cider” initiative pushed by small to medium sized cider makers such as Aston Manor. Although, their quest for authenticity will be limited by the incapacity of apple harvesting to produce on a consistent industrial scale
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.