In 2017, cider/perry remained an emerging category within alcoholic drinks, with one major and a few insignificant brands present. Since there is no history of consumption of cider/perry in Macedonia; the vast majority of local consumers have a low level of awareness about this category and the brands that comprise it.
Cider/perry is highly dependent on younger generations of consumers. Female drinkers also represent an important consumer group when it comes to local consumption of cider/perry.
Cider/perry continues to face a shortage of significant brands on the market. Somersby by Carlsberg A/S is the only major cider/perry brand sold in Macedonia.
In 2017, Carlsberg A/S was the undisputed leader within cider/perry. Carlsberg A/S, which maintains solid share in beer among the international players, is the only significant NBO/GBO to maintain a significant presence in this underdeveloped alcoholic drinks category.
Cider/perry faced a significant shortage of significant brands in 2017, and lacks adequate competition and presence of both domestic and international competitors. Cider/perry has not witnessed any significant key new product launches over the late review period.
Besides the lack of international brands and competitors, there is no domestic production of cider/perry and no domestic brand and company presence has been registered on the local market. Some of the current soft drinks manufacturers could easily shift part of their manufacturing processes to dedicate part of their production lines to cider/perry.
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This industry report originates from Passport, our Alcoholic Drinks market research database.