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Country Report

Cider/Perry in

Cider/Perry in Macedonia

24 pages, Jun 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cider/perry is an emerging alcoholic drinks category

In 2017, cider/perry remained an emerging category within alcoholic drinks, with one major and a few insignificant brands present. Since there is no history of consumption of cider/perry in Macedonia; the vast majority of local consumers have a low level of awareness about this category and the brands that comprise it.

Key target consumers of cider/perry are mainly younger generations

Cider/perry is highly dependent on younger generations of consumers. Female drinkers also represent an important consumer group when it comes to local consumption of cider/perry.

Lack of cider/perry brands in both off- and on-trade sales

Cider/perry continues to face a shortage of significant brands on the market. Somersby by Carlsberg A/S is the only major cider/perry brand sold in Macedonia.

COMPETITIVE LANDSCAPE

Carlsberg A/S leads cider/perry in 2017

In 2017, Carlsberg A/S was the undisputed leader within cider/perry. Carlsberg A/S, which maintains solid share in beer among the international players, is the only significant NBO/GBO to maintain a significant presence in this underdeveloped alcoholic drinks category.

Limited number of competitors within cider/perry

Cider/perry faced a significant shortage of significant brands in 2017, and lacks adequate competition and presence of both domestic and international competitors. Cider/perry has not witnessed any significant key new product launches over the late review period.

No domestic brands and NBOs/GBOs compete within cider/perry in 2017

Besides the lack of international brands and competitors, there is no domestic production of cider/perry and no domestic brand and company presence has been registered on the local market. Some of the current soft drinks manufacturers could easily shift part of their manufacturing processes to dedicate part of their production lines to cider/perry.

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Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Macedonia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Macedonia?
What are the major brands in Macedonia?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Macedonia - Category analysis

HEADLINES

PROSPECTS

Cider/perry is an emerging alcoholic drinks category

Key target consumers of cider/perry are mainly younger generations

Lack of cider/perry brands in both off- and on-trade sales

COMPETITIVE LANDSCAPE

Carlsberg A/S leads cider/perry in 2017

Limited number of competitors within cider/perry

No domestic brands and NBOs/GBOs compete within cider/perry in 2017

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2014-2017
Table 2 Sales of Cider/Perry: Total Value 2014-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2014-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2014-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth for alcoholic drinks in 2017

Growing interest in craft beer helps the beer category maintain strong growth

In total volume terms, domestic companies dominated alcoholic drinks in 2017

Traditional grocery retailers lead distribution of alcoholic drinks

Total volume growth of alcoholic drinks set to slow down

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 27 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Macedonia

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Executive Summary

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PROSPECTS

Cider/perry is an emerging alcoholic drinks category

Key target consumers of cider/perry are mainly younger generations

Lack of cider/perry brands in both off- and on-trade sales

COMPETITIVE LANDSCAPE

Carlsberg A/S leads cider/perry in 2017

Limited number of competitors within cider/perry

No domestic brands and NBOs/GBOs compete within cider/perry in 2017

Samples

Overview

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Table of Contents

Cider/Perry in Macedonia - Category analysis

HEADLINES

PROSPECTS

Cider/perry is an emerging alcoholic drinks category

Key target consumers of cider/perry are mainly younger generations

Lack of cider/perry brands in both off- and on-trade sales

COMPETITIVE LANDSCAPE

Carlsberg A/S leads cider/perry in 2017

Limited number of competitors within cider/perry

No domestic brands and NBOs/GBOs compete within cider/perry in 2017

CATEGORY DATA

Alcoholic Drinks in Macedonia - Industry Overview

EXECUTIVE SUMMARY

Moderate growth for alcoholic drinks in 2017

Growing interest in craft beer helps the beer category maintain strong growth

In total volume terms, domestic companies dominated alcoholic drinks in 2017

Traditional grocery retailers lead distribution of alcoholic drinks

Total volume growth of alcoholic drinks set to slow down

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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