Executive Summary

Jul 2019
PROSPECTS
The health and wellness movement helps to support sales

The health and wellness trend positively affected cider/perry at the end of the review period. Growing consumer awareness about the problems of sugar consumption, as well as the natural ingredients in cider and mead, made them appear more attractive.

Craft beer players drive growth in cider and mead

The number of small craft breweries in Russia which also started to produce cider and mead increased in 2018, especially in St Petersburg. Besides the consumer interest in cider, craft brewers find this drink attractive due to the development of interest in new styles, tastes and technologies, and the shorter cider production cycle compared with beer.

The development of flavoured/mixed lager positively affects cider

Flavoured/mixed lager demonstrated double-digit volume growth in 2018, becoming popular thanks to the strengthening flavour sophistication trend. Consumers are looking for new tastes and are ready for new experiences.

COMPETITIVE LANDSCAPE
Baltika Pivovarennaya remains the leading player

Baltika Pivovarennaya continued to lead cider/perry in total volume terms in 2018, with its Somersby brand. The second ranked brand, Pomme Royal by Vezha, held only a single-digit share in volume terms, in a rather fragmented category.

Heineken Pivovarnya diversifies its portfolio

In 2018, Heineken Pivovarnya launched a new brand of cider in addition to Strongbow. Chasing the value for money and economising trends, the new brand, Mister Lis, is a democratic, simple and understandable product aimed at the large number of consumers who want lower alcohol drinks, but do not necessarily enjoy beer.

The on-trade channel is negligible, but has potential

Although the on-trade share of cider/perry is negligible, the interest in this product from foodservice outlets is growing. More and more cafés and bars are including this drink on their menu, especially inspired by the growing interest in trying different products, such as craft beer.

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Cider/Perry in Russia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Russia with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Russia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market volume shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cider/Perry in Russia?
  • What are the major brands in Russia?
  • Is premiumisation expected to continue to be an important driver in cider?
  • Who are the key consumers of cider: men, women, younger or older consumers?
  • Where is cider mainly consumed- at home or away from home?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Cider/Perry in Russia - Category analysis

HEADLINES

PROSPECTS

The health and wellness movement helps to support sales
Craft beer players drive growth in cider and mead
The development of flavoured/mixed lager positively affects cider

COMPETITIVE LANDSCAPE

Baltika Pivovarennaya remains the leading player
Heineken Pivovarnya diversifies its portfolio
The on-trade channel is negligible, but has potential

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2013-2018
Table 2 Sales of Cider/Perry: Total Value 2013-2018
Table 3 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 4 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 12 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 13 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Alcoholic Drinks in Russia - Industry Overview

EXECUTIVE SUMMARY

With no further shocks, 2018 continues the ongoing recovery trend
The FIFA World Cup and the hot summer boost sales of beer in 2018
The price competition strengthens in 2018
The popularity of food/drink/tobacco specialists continues in 2018
A flat total volume CAGR is predicted

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (RUB)

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

2018 is rich in terms of novelties in Russia
Outlook

MARKET INDICATORS

Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources