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Country Report

Cider/Perry in

Cider/Perry in Venezuela

19 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Cider/perry declined in total volume terms in 2017, with most of the sales being concentrated in the last quarter of the year as the highest demand traditionally happens during the Christmas season. Volume sales have fallen due to lower demand and a very limited supply.

Although more affordable than close substitutes, the supply of cider is extremely limited

The average unit price of cider/perry is four times that of overall alcoholic drinks. Cider/perry is more affordable than other sparkling wine – traditionally considered a close substitute – which carries an average unit price five times that of cider/perry.

Seasonality and ageing consumers limit growth for cider/perry

Cider/perry is consumed by both men and women who maintain the tradition of drinking sparkling beverages either at Christmas or during other celebrations such as weddings. Cider/perry is mainly consumed in the off-trade channel, while sales through the on-trade channel are negligible because most people purchase cider/perry for consumption at home or office gatherings.

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Complejo Licorero Ponche Crema CA remains the dominant company in cider/perry thanks to its steady presence, long tradition and reputation in the country. Its brand, La Española, offers a competitive price compared to imported products.

Erratic supply of imported brands hampers dynamism

Most of the cider/perry imported to Venezuela comes from the Asturias region in Spain. Domestic brand La Española was more widely available in 2017 than imported offerings such as El Mayu, Escanciador or Cereser.

Low levels of innovation prevail in 2017

No key launches nor packaging innovations were detected in cider/perry over the course of 2017. By tradition, cider/perry rarely sees innovation in Venezuela.

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Samples

Cider and Perry Market Sample Report Cider and Perry Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Venezuela with research from Euromonitor's team of in-country analysts.

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Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cider/Perry in Venezuela?
What are the major brands in Venezuela?
Is premiumisation expected to continue to be an important driver in cider?
Who are the key consumers of cider: men, women, younger or older consumers?
Where is cider mainly consumed- at home or away from home?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Cider/Perry in Venezuela - Category analysis

HEADLINES

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

CATEGORY DATA

Table 1 Sales of Cider/Perry: Total Volume 2012-2017
Table 2 Sales of Cider/Perry: Total Value 2012-2017
Table 3 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 4 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 5 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 10 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 11 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 12 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 13 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 14 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 15 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 16 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 17 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 20 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 29 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Cider/Perry in Venezuela

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Cider/Perry in Venezuela - Category analysis

HEADLINES

PROSPECTS

Large volume decrease of cider/perry sales for the second year in a row

Although more affordable than close substitutes, the supply of cider is extremely limited

Seasonality and ageing consumers limit growth for cider/perry

COMPETITIVE LANDSCAPE

A domestic brand of cider continues to dominate in 2017

Erratic supply of imported brands hampers dynamism

Low levels of innovation prevail in 2017

CATEGORY DATA

Alcoholic Drinks in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Total volume losses decelerate in 2017

A fundamental change in consumer preferences produces positive performances in some categories

Brewers remain at the top of alcoholic drinks in 2017

Lower on-trade sales and store closings mark a dismal performance in 2017

High costs of production and impoverished consumers will limit growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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