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Learn moreJun 2018
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Cider/perry declined in total volume terms in 2017, with most of the sales being concentrated in the last quarter of the year as the highest demand traditionally happens during the Christmas season. Volume sales have fallen due to lower demand and a very limited supply.
The average unit price of cider/perry is four times that of overall alcoholic drinks. Cider/perry is more affordable than other sparkling wine – traditionally considered a close substitute – which carries an average unit price five times that of cider/perry.
Cider/perry is consumed by both men and women who maintain the tradition of drinking sparkling beverages either at Christmas or during other celebrations such as weddings. Cider/perry is mainly consumed in the off-trade channel, while sales through the on-trade channel are negligible because most people purchase cider/perry for consumption at home or office gatherings.
Complejo Licorero Ponche Crema CA remains the dominant company in cider/perry thanks to its steady presence, long tradition and reputation in the country. Its brand, La Española, offers a competitive price compared to imported products.
Most of the cider/perry imported to Venezuela comes from the Asturias region in Spain. Domestic brand La Española was more widely available in 2017 than imported offerings such as El Mayu, Escanciador or Cereser.
No key launches nor packaging innovations were detected in cider/perry over the course of 2017. By tradition, cider/perry rarely sees innovation in Venezuela.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cider/Perry industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.