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Country Report

Cigarettes in

Cigarettes in Belarus

Jul 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Cigarette smoking prevalence declines as healthier lifestyles gain popularity and consumers switch to IQOS

Smoking prevalence continued to decline in Belarus in 2019. Healthier lifestyles are gaining popularity, especially among millennials and younger consumers who are not taking up smoking in the first place.

Premium and economy brands decline, whist mid-priced segment grows thanks to popularity of flavour capsule cigarettes

Shares of premium brand cigarettes declined strongly in 2019, which was also attributed to consumer shifts to IQOS devices and HEETS sticks, which became available in Belarus the same year. Shares of economy cigarettes also declined slightly in 2019, due to an overall decline in cigarette smoking prevalence in the economy segments as well as seen with higher-income consumers.

Neman Tobacco Factory Grodno thanks to state support and extensive portfolio

State-owned Neman Tobacco Factory Grodno continued to lead cigarettes in 2019, because it is strongly supported by the Belarus government and has an extensive portfolio of cigarette brands. The player generates a dominant share of economy cigarettes’ production quotas, which helps support its position.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of cigarettes are now expected to grow by 5% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 13% rise in sales forecast in our 2019 edition of tobacco.

Recovery and opportunities

The optimum segment for development in cigarettes is in flavoured tobacco products, which remain popular in Belarus. Flavoured capsule cigarettes continuing to see sales and there have been many new launches within this area, thus to meet consumer demand.

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Cigarettes Market Sample Report Cigarettes Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Belarus market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports, and exports of finished cigarettes
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigarettes in Belarus?
What are the major brands in Belarus?
What is the legislative environment like in Belarus?
What are the rates of cigarette taxation in Belarus?
Do premium, mid-price or economy cigarettes dominate in Belarus?
What is the rate of illicit trade in Belarus?
How many smokers are there in the country?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigarettes in Belarus - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette smoking prevalence declines as healthier lifestyles gain popularity and consumers switch to IQOS

Premium and economy brands decline, whist mid-priced segment grows thanks to popularity of flavour capsule cigarettes

Neman Tobacco Factory Grodno thanks to state support and extensive portfolio

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 1 Sales of Cigarettes: Volume 2014-2019
Table 2 Sales of Cigarettes by Category: Value 2014-2019
Table 3 Sales of Cigarettes: % Volume Growth 2014-2019
Table 4 Sales of Cigarettes by Category: % Value Growth 2014-2019
Table 5 Sales of Cigarettes by Blend: % Volume 2014-2019
Table 6 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
Table 7 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
Table 8 Sales of Cigarettes by Pack Size: % Volume 2014-2019
Table 9 Sales of Cigarettes by Price Band: % Volume 2014-2019
Table 10 NBO Company Shares of Cigarettes: % Volume 2015-2019
Table 11 LBN Brand Shares of Cigarettes: % Volume 2016-2019
Table 12 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
Table 13 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
Table 14 Forecast Sales of Cigarettes: Volume 2019-2024
Table 15 Forecast Sales of Cigarettes by Category: Value 2019-2024
Table 16 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
Table 17 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
Table 18 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
Table 19 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
Table 20 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
Table 21 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

Tobacco in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Declines in smoking prevalence and Ministry of Health legislations pose challenges, but players maintain sales by adapting to meet changing consumer trends

Leading companies maintain status quo, with some players leaving and new entries appearing

Opportunities seen in e-vapour and flavoured tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 27 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Cigarettes in Belarus

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Cigarette smoking prevalence declines as healthier lifestyles gain popularity and consumers switch to IQOS

Premium and economy brands decline, whist mid-priced segment grows thanks to popularity of flavour capsule cigarettes

Neman Tobacco Factory Grodno thanks to state support and extensive portfolio

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Cigarettes in Belarus - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Cigarette smoking prevalence declines as healthier lifestyles gain popularity and consumers switch to IQOS

Premium and economy brands decline, whist mid-priced segment grows thanks to popularity of flavour capsule cigarettes

Neman Tobacco Factory Grodno thanks to state support and extensive portfolio

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

Average cigarette pack price breakdown

CATEGORY DATA

Tobacco in Belarus - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Declines in smoking prevalence and Ministry of Health legislations pose challenges, but players maintain sales by adapting to meet changing consumer trends

Leading companies maintain status quo, with some players leaving and new entries appearing

Opportunities seen in e-vapour and flavoured tobacco products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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