Executive Summary

Jul 2018
PROSPECTS
Venezuelan smokers find new ways of consuming cigarettes

Production was enough to supply a shrinking market. However, manufacturing conditions continued limiting the ability of companies to maintain steady production levels due to bottlenecks in the supply chain.

Illicit trade is hit by devaluation of domestic currency

Cigarette smuggling is common in Venezuela, given the country’s notoriously porous borders in the Goajira Peninsula, an area shared with neighbouring Colombia. Nonetheless, since 2016 illicit trade continued to record a decline in volume terms.

Venezuelans prefer short cigarettes

Traditionally, Venezuelan smokers were used to short cigarettes (70mm). Over the review period, short filter length cigarettes held by far the largest volume share, with king size/regular cigarettes accounting for the remaining single-digit volume share.

COMPETITIVE LANDSCAPE
CA Cigarrera Bigott Sucs leads cigarettes

CA Cigarrera Bigott Sucs, the largest player in cigarettes, manages brands across all price bands. In this regard, Pall Mall Consul is positioned at the economy end of the category; Belmont is in the mid-price band with Lucky Strike at the premium end of the category.

Despite recession 20-stick pack size remains very popular

The most popular pack size in Venezuela remained 20-stick in 2017, followed by 10-stick, accounting for the remaining sales. Although the price differential between 10-unit and 20-unit packs is not very significant, consumers are keen to calculate unit prices and decide when it is more expensive to purchase a 10-unit pack, depending on the total marked price.

CA Cigarrera Bigott Sucs launches first capsule flavour

Flavour capsule cigarettes entered the market in 2010, with the introduction of Lucky Strike Click & Roll by CA Cigarrera Bigott Sucs. In 2018, Cigarrera Bigott innovated with first capsule flavour produce in Venezuela.

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Cigarettes in Venezuela

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Venezuela market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports, and exports of finished cigarettes
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigarettes in Venezuela?
  • What are the major brands in Venezuela?
  • What is the legislative environment like in Venezuela?
  • What are the rates of cigarette taxation in Venezuela?
  • Do premium, mid-price or economy cigarettes dominate in Venezuela?
  • What is the rate of illicit trade in Venezuela?
  • How many smokers are there in the country?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigarettes in Venezuela - Category analysis

HEADLINES

PROSPECTS

Venezuelan smokers find new ways of consuming cigarettes
Illicit trade is hit by devaluation of domestic currency
Venezuelans prefer short cigarettes

COMPETITIVE LANDSCAPE

CA Cigarrera Bigott Sucs leads cigarettes
Despite recession 20-stick pack size remains very popular
CA Cigarrera Bigott Sucs launches first capsule flavour

TAXATION AND PRICING

Taxation rates
Table 1 Taxation and Duty Levies 2012-2017
Average cigarette pack price breakdown
Summary 1 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

Table 2 Sales of Cigarettes: Volume 2012-2017
Table 3 Sales of Cigarettes by Category: Value 2012-2017
Table 4 Sales of Cigarettes: % Volume Growth 2012-2017
Table 5 Sales of Cigarettes by Category: % Value Growth 2012-2017
Table 6 Sales of Cigarettes by Tar Level: % Volume Breakdown 2012-2017
Table 7 Sales of Cigarettes by Price Band: % Volume Breakdown 2012-2017
Table 8 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2012-2017
Table 9 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2012-2017
Table 10 Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2012-2017
Table 11 Sales of Cigarettes by Length: % Volume 2012-2017
Table 12 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2012-2017
Table 13 Sales of Cigarettes by Pack Size: % Volume 2012-2017
Table 14 NBO Company Shares of Cigarettes: % Volume 2013-2017
Table 15 LBN Brand Shares of Cigarettes: % Volume 2014-2017
Table 16 Sales of Cigarettes by Distribution Format: % Volume 2012-2017
Table 17 Production, Imports and Exports of Cigarettes: Total Volume 2012-2017
Table 18 Illicit Trade Estimate of Cigarettes: Volume 2012-2017
Table 19 Forecast Sales of Cigarettes: Volume 2017-2022
Table 20 Forecast Sales of Cigarettes by Category: Value 2017-2022
Table 21 Forecast Sales of Cigarettes: % Volume Growth 2017-2022
Table 22 Forecast Sales of Cigarettes by Category: % Value Growth 2017-2022
Table 23 Forecast Sales of Cigarettes by Tar Level: % Volume 2017-2022
Table 24 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2017-2022
Table 25 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Filtered Cigarettes by Carbon vs Non-carbon: % Volume 2017-2022
Table 28 Forecast Sales of Cigarettes by Length: % Volume 2017-2022
Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2017-2022
Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2017-2022

Tobacco in Venezuela - Industry Overview

EXECUTIVE SUMMARY

High inflation impacts consumer and manufacturer decisions
Devaluation limits illicit growth
CA Cigarrera Bigott Sucs maintains leadership
Traditional grocery retailers remains the main distribution channel for tobacco
Recession is expected to continue over the forecast period

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 2 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
“Reduced harm”
Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2012-2017

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2012-2017
Table 33 Sales of Tobacco by Category: Value 2012-2017
Table 34 Sales of Tobacco by Category: % Volume Growth 2012-2017
Table 35 Sales of Tobacco by Category: % Value Growth 2012-2017
Table 36 Forecast Sales of Tobacco by Category: Volume 2017-2022
Table 37 Forecast Sales of Tobacco by Category: Value 2017-2022
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2017-2022
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources