Production was enough to supply a shrinking market. However, manufacturing conditions continued limiting the ability of companies to maintain steady production levels due to bottlenecks in the supply chain.
Cigarette smuggling is common in Venezuela, given the country’s notoriously porous borders in the Goajira Peninsula, an area shared with neighbouring Colombia. Nonetheless, since 2016 illicit trade continued to record a decline in volume terms.
Traditionally, Venezuelan smokers were used to short cigarettes (70mm). Over the review period, short filter length cigarettes held by far the largest volume share, with king size/regular cigarettes accounting for the remaining single-digit volume share.
CA Cigarrera Bigott Sucs, the largest player in cigarettes, manages brands across all price bands. In this regard, Pall Mall Consul is positioned at the economy end of the category; Belmont is in the mid-price band with Lucky Strike at the premium end of the category.
The most popular pack size in Venezuela remained 20-stick in 2017, followed by 10-stick, accounting for the remaining sales. Although the price differential between 10-unit and 20-unit packs is not very significant, consumers are keen to calculate unit prices and decide when it is more expensive to purchase a 10-unit pack, depending on the total marked price.
Flavour capsule cigarettes entered the market in 2010, with the introduction of Lucky Strike Click & Roll by CA Cigarrera Bigott Sucs. In 2018, Cigarrera Bigott innovated with first capsule flavour produce in Venezuela.
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This industry report originates from Passport, our Tobacco market research database.