From 1 July 2015 Belarus implemented a ban on the open display of tobacco products in retail outlets. Information about the various brands of cigars and cigarillos available in retail can only be in the form of a list of products, indicating product names and prices. This list should be drawn up in accordance with the approved model. The storage of cigars and cigarillos in retail outlets should be in enclosed cabinets. The point-of-sale (POS) display ban, combined with growth in excises on cigars and cigarillos and the strong economic crisis in Belarus, were factors behind the strong decline in volume sales of cigars and cigarillos in 2015.
Scandinavian Tobacco Group led cigars and cigarillos in 2015, with an 81% volume share. This is because the company is the leading player in the biggest category of cigarillos, in which it held an 82% volume share in 2015. The company markets several brands, of which US brand Captain Black is considerably cheaper than other brands. This is because Captain Black cigarillos contain cut tobacco filling wrapped in brown paper, with flavours imparted via the filter, whilst most of the other cigarillos available in Belarus contain cut tobacco filling wrapped in natural tobacco leaf, with flavours imparted via the spraying of the tobacco. In cigars the leading company in 2015 was Corporación Habanos, with an 80% volume share. However, due to the much smaller size of the cigars category, the volume share of Corporación Habanos within total cigars and cigarillos in 2015 was only 1%.
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This report originates from Passport, our Cigars and Cigarillos research and analysis database.
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