Country Report

Cigars in

Cigars and Cigarillos in Bulgaria

Aug 2016

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Executive Summary

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TRENDS

With improving consumer purchasing power in recent years, Bulgarians are more widely purchasing cigars and cigarillos, which for a long time were considered premium products and were only available in a limited number of specialist shops in large urban areas. With the expansion of the modern retail network, however, as well as the growing offer of brands in different price segments, Bulgarian smokers are finding it easier to purchase both cigars and cigarillos. Overall, however, this remains the smallest category within tobacco, falling behind both vapour products and smoking tobacco due to its relatively high unit prices.

COMPETITIVE LANDSCAPE

There are no local cigar producers in Bulgaria but just a small number of importers which generally deal exclusively with various Caribbean manufacturers regarding the distribution of their brands in the Bulgarian market. Kaliman Karibe OOD remained the biggest company in 2015, commanding a 64% share of retail volume sales. The company has been at the forefront of introducing a cigar culture to Bulgaria and operates its own network of specialist shops, usually equipped with humidors and staff to offer specialist advice to customers. Kaliman Karibe has the exclusive distribution rights to brands from producers like Corporación Habanos SA and Davidoff & Cie. Ranked second in 2015 was Transimport OOD with a 20% volume share, followed by Tobacco Trading International Bulgaria OOD with 8%.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Bulgaria?
What are the major brands in Bulgaria?
What are the main distribution channels for cigars in Bulgaria and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Bulgaria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in Bulgaria

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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