Cigars and cigarillos has continued on a downward growth trajectory since 2010, and experienced a 3% dip in volume sales and slight decline in current value terms to reach 215 million units and C$665 million in 2015. The industry was hard hit due to the new regulation over flavoured tobacco, cigarillos and so on around 2009-2010 when the overall volume sales plummeted between 2010 and 2012. After 2012, the decline was somewhat mitigated and stable. Its performance in 2015 is largely consistent with declines in 2014.
Cigars and cigarillos is relatively consolidated, with top three players Scandinavian Tobacco Group, Casa Cubana and Havana House Cigar & Tobacco Merchants accounting for 58%, 19% and 13% retail volume shares, respectively, in 2015. No other single player had a volume share higher than 10%.
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Understand the latest market trends and future growth opportunities for the Cigars and Cigarillos industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigars and Cigarillos research and analysis database.
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