Country Report

Cigars in

Cigars and Cigarillos in Finland

Aug 2016

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Executive Summary

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TRENDS

The volume sales decline of 2% in 2015 was not as steep as that of cigarettes, for example. This indicates that although overall demand for cigars and cigarillos was down, it was a less sensitive category than others. There were also substantial differences within the category. Sales of flavoured cigarillos and cigars continued to decline the least as their image remained desirable and luxurious. Numerous launches in flavoured cigarillos prevented heavy drops in volume sales, while more old-fashioned cigarillos such as non filter/non flavoured cigarillos fell heavily (by 3%) in 2015.

COMPETITIVE LANDSCAPE

Imperial Tobacco Finland Oy led sales of cigars and cigarillos in 2015 thanks to its strong cigarillo brands. It held a 42% volume share (up from 34% in 2011). This success was driven by its Al Capone brand, which was frequently launched in new flavours. The latest (2015) successful launch was the Al Capone Sweet Rum variant. Scandinavian Tobacco Group A/S ranked second with a 27% volume share – but this share was strongly down (from 37% in 2011) due to the player’s selection of more old-fashioned non filter/non flavoured cigarillos (Hofnar, Meester Henk, Sigge). The more innovative Café Crème brand by Scandinavian Tobacco was imported by Philip Morris Finland Oy, and therefore did not show in the former’s brand share data.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Finland?
What are the major brands in Finland?
What are the main distribution channels for cigars in Finland and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Finland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigars and Cigarillos in Finland

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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