Country Report

Cigars in

Cigars and Cigarillos in Germany

Aug 2016

US$990

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Executive Summary

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TRENDS

In 2015, cigars and cigarillos was heavily affected by the increase in tax on so called eco-cigarillos (price fighter cigarillos which includes some filter cigarillos), as these products were taxed for the first time at the same rate as cigarettes due to a new EU-directive that came into force on 1 January 2015. As a result, especially volume sales but also value sales of the whole category saw a strong decline in 2015, with price fighter cigarillos accounting for 14% of total volume sales of cigars and cigarillos and filter cigarillos for 37%.

COMPETITIVE LANDSCAPE

Domestic manufacturer Dannemann Cigarrenfabrik continued to lead cigars and cigarillos in 2015 with a volume share of 19%, thanks to its strong presence in cigarillos. Dannemann is the only player in cigars and cigarillos which holds a double-digit volume share, mostly due to its popular Dannemann Moods brand, which accounted for a volume share of 15% in cigarillos in 2015. However, in 2015 the company was likewise affected by the strong decline seen in cigarillos due to new regulation and the ongoing health and wellness trend. Furthermore, the development in the commodity market continues to burden the manufacturer as in addition to price increases for tobacco, a poor harvest and currency fluctuations, the cost of packaging has also increased.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Germany?
What are the major brands in Germany?
What are the main distribution channels for cigars in Germany and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigars and Cigarillos in Germany

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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