Due to generally high tobacco prices, growing demand for cheap cigarillos boosted sales in the category in 2015. The key trend in cigars and cigarillos was the growing popularity of economy price fighter cigarillos, which continued to drive sales, with 15% volume growth in 2015. As the unit prices of cigarettes continued to increase, cigarillos remained a cheap alternative to cigarettes. Seeing this opportunity, manufacturers launched several new cheap brands of cigarillos, and smokers welcomed the fact that they could find cigarillo versions of their favourite cigarette brands, usually at about half of the price of a packet of cigarettes. This further strengthened the position of cigarillos at the expense of cigarettes.
Continental Dohányipari led cigars and cigarillos with a 59% volume share in 2015, due to its leading good-value cigarillos brands Sláger and SILVERADO. Róna held second position, accounting for a 10% share of volume sales. Róna markets well-established brands such as Café Crème, Henri Wintermans and Maya. Philip Morris Magyarország ranked third with an 8% volume share, since its relatively new brands of cigarillos, Bond Street and Multifilter, saw rapid growth in sales.
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