Cigars are a status symbol in Indonesia; they are mostly consumed by middle- and upper-income smokers, due to their high prices compared with cigarettes. Brought to the country by the Dutch, cigar smoking is slowly gaining a consumer base, not only amongst foreigners, such as expatriates in Indonesia, but also locals. Local manufacturers of cigars have seized the opportunity of growing tourism, particularly in Bali, by distributing their products in tourist areas. Perkebunan Nusantara’s cigars are selling well in Bali as a result of its products incorporating Bali in the name (Bali Legong and Bali Djanger).
The main domestic cigar manufacturers are Perkebunan Nusantara (commonly referred to as PTPN X), Taru Martani and Djarum. These three leading companies held a combined volume share of 69% in cigars and cigarillos in 2015; slightly declining from the 2014 combined volume share of 71%. Perkebunan Nusantara ranked first with a 31% volume share, followed by Taru Martani with 24%, and Djarum with a share of 14%.
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Understand the latest market trends and future growth opportunities for the Cigars and Cigarillos industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Cigars and Cigarillos research and analysis database.
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