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Cigars in
Kenya

Country Report

US$990
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Executive Summary

Aug 2016
TRENDS

Cigar and cigarillo products in Kenya are considered luxury items targeting upper-income consumers. This is changing, however, with a growing aspirational middle class with high disposable incomes, as well as the rapid expansion of upmarket shopping centres in Kenya, which provide opportunities for distributors to set up retail outlets. This promoted value and volume growth in cigars and cigarillos in 2015.

COMPETITIVE LANDSCAPE

Smoke Shop Africa Ltd led cigars and cigarillos in 2015 with a retail volume share of 32%, followed by Scandinavian Tobacco Group A/S and Dannemann Cigarrenfabrik GmbH with 22% and 20% retail volume shares, respectively.

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Cigars and Cigarillos in Kenya

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Kenya market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Cigars in Kenya?
  • What are the major brands in Kenya?
  • What are the main distribution channels for cigars in Kenya and which are performing well?
  • What is the proportion of hand-made versus machine manufactured cigars in Kenya?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

Cigars and Cigarillos in Kenya - Company Profiles