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Country Report

Cigars in

Cigars and Cigarillos in Latvia

33 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

In cigars, there was a notable shift towards higher quality cigars in 2015. There were also increasing numbers of smokers who were starting to smoke cigars on a regular basis. This benefits the mid-price band as such smokers also look for good quality and price ratio. Such a development contributed to the shift from famous Cuban brands to products of other regions. Meanwhile, the review period was more dominated by occasional smokers, who were looking for world famous Cuban names. On the other hand, cheap cigars did not gain high levels of attention and remained weak, with a number of fragmented brands. As a result, cigars grew by 2% in volume and 8% in current value terms. In cigarillos, on the other hand, the strong growth of economy price fighter cigarillos could be observed. This was a consequence of another tax increase for cigarettes and decreasing availability of illicit products, which made new offerings in cigars and cigarillos viable and attractive again. The significance of price fighter cigarillos resulted in 6% volume and 10% current value growth level in 2015.

COMPETITIVE LANDSCAPE

Philip Morris Latvia SIA maintained its leadership of cigars and cigarillos with a 66% volume share in 2015. The company is represented by Partner and the recently launched Philip Morris brand. Both products are available in price fighter cigarillos and secure the company’s strong sales. Orlik Tobacco Co A/S ranked second with a 20% volume share in 2015. The company is represented by the relatively new, but quickly growing Break brand, which is the only significant alternative to Philip Morris Latvia’s brands. In cigars, leadership was maintained by Corporación Habanos SA, which accounted for a 64% volume share. The company has prestigious and globally renowned brands, which comply well with the dominance of occasional smokers over the everyday cigar smokers in Latvia. Nevertheless, the share of others grew, as the number of more experienced smokers increased and they were looking for new products to diversify their experience. With the exception of brands owned by Philip Morris International Inc and its official distributor Philip Morris Latvia SIA, there is rather a low level of exclusive distribution rights for cigars and cigarillos in Latvia.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Latvia?
What are the major brands in Latvia?
What are the main distribution channels for cigars in Latvia and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Cigars and Cigarillos in Latvia

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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