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Morocco saw healthy economic growth in 2015, and generated positive GDP growth and strong foreign direct investment. The majority of neighbouring countries in North Africa continued to suffer from political conflicts, thus directing more investors in various sectors towards Morocco, a country which is considered to be safe within the North Africa region. This in turn increased Moroccans’ disposable incomes over the course of 2015, making cigars even more affordable for smokers in large urban areas.
The leading player in cigars in Morocco is Société Marocaines des Tabacs (SMT), which accounted for an 87% share of volume sales in 2015. This is the only major player in cigars in Morocco and holds a 10-year contract for the exclusive right to sell cigars in the country. Moreover, the global brand owner of SMT, Imperial Tobacco, holds a 50% stake in Corporación Habanos, which produces a large number of Cuban brands of cigars, such as Cohiba, and as a result it almost holds a monopoly in this category in Morocco.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.