Country Report

Cigars in

Cigars and Cigarillos in Morocco

Aug 2016

US$990

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Executive Summary

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TRENDS

Morocco saw healthy economic growth in 2015, and generated positive GDP growth and strong foreign direct investment. The majority of neighbouring countries in North Africa continued to suffer from political conflicts, thus directing more investors in various sectors towards Morocco, a country which is considered to be safe within the North Africa region. This in turn increased Moroccans’ disposable incomes over the course of 2015, making cigars even more affordable for smokers in large urban areas.

COMPETITIVE LANDSCAPE

The leading player in cigars in Morocco is Société Marocaines des Tabacs (SMT), which accounted for an 87% share of volume sales in 2015. This is the only major player in cigars in Morocco and holds a 10-year contract for the exclusive right to sell cigars in the country. Moreover, the global brand owner of SMT, Imperial Tobacco, holds a 50% stake in Corporación Habanos, which produces a large number of Cuban brands of cigars, such as Cohiba, and as a result it almost holds a monopoly in this category in Morocco.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Morocco?
What are the major brands in Morocco?
What are the main distribution channels for cigars in Morocco and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Morocco?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in Morocco

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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Overview

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