Country Report

Cigars in

Cigars and Cigarillos in New Zealand

39 pages, Aug 2016

US$990

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Executive Summary

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TRENDS

2015 was an interesting year for cigars and cigarillos as over the review period the category registered CAGR declines in both volume and current value terms of 3% and 6%, respectively. However, 2015 saw a strong turnaround, with the category registering current value growth of 29% and volume growth of 26%. Despite this positive performance, when put into context, the year’s results only offset similar declines the previous year.

COMPETITIVE LANDSCAPE

Scandinavian Tobacco Group A/S led cigars and cigarillos in 2015 with a volume share of 47%, up by more than seven percentage points on 2014. The company is strongest in cigarillos, which it led with a volume share of 48%, while ranking second in cigars with a share of 34%. The company saw a significant fall in volume share in 2014 to 39% from 51% in 2013, subsequently losing its leading position to Philip Morris (New Zealand) Ltd. However, the company regained its leadership in 2015, although its volume share was still short of the 51% held in 2013.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in New Zealand?
What are the major brands in New Zealand?
What are the main distribution channels for cigars in New Zealand and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in New Zealand

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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