Country Report

Cigars in

Cigars and Cigarillos in Pakistan

Sep 2016

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Executive Summary

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TRENDS

While poverty remains widespread in Pakistan, economic growth during the review period is supporting an increase in the country's mid- to high-income groups. Indeed, the country's economic growth primarily benefited these consumers, with income disparity continuing to widen in the country. Many of these more affluent consumers are meanwhile highly aspirational, while cigars benefit from a premium and upmarket image. Consequently, this group is driving ongoing retail volume growth for cigars, which saw 4% increase in 2015 in line with the review period CAGR.

COMPETITIVE LANDSCAPE

Cigars is dominated by Imperial Tobacco, which accounted for over 67% retail volume share in 2015. This is thanks to the strength of the company's Phillies brand. This brand meanwhile gained an impressive two percentage points in retail volume share in 2015 over the previous year. This was partly thanks to offering more affordable pricing in comparison to the Cuban cigars offered by its main competitor SS Alliance, with Phillies thus appealing to the growing number of aspirational mid-income cigar smokers. In addition, Phillies benefited from expanding distribution in the year, with this being the main factor shaping sales trends in cigars.

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Cigars and Cigarillos Market Sample Report Cigars and Cigarillos Market Sample Data

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Cigars in Pakistan?
What are the major brands in Pakistan?
What are the main distribution channels for cigars in Pakistan and which are performing well?
What is the proportion of hand-made versus machine manufactured cigars in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tobacco market research database.

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Country Report

Cigars and Cigarillos in Pakistan

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Executive Summary

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TRENDS

COMPETITIVE LANDSCAPE

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