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Learn moreSep 2016
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While poverty remains widespread in Pakistan, economic growth during the review period is supporting an increase in the country's mid- to high-income groups. Indeed, the country's economic growth primarily benefited these consumers, with income disparity continuing to widen in the country. Many of these more affluent consumers are meanwhile highly aspirational, while cigars benefit from a premium and upmarket image. Consequently, this group is driving ongoing retail volume growth for cigars, which saw 4% increase in 2015 in line with the review period CAGR.
Cigars is dominated by Imperial Tobacco, which accounted for over 67% retail volume share in 2015. This is thanks to the strength of the company's Phillies brand. This brand meanwhile gained an impressive two percentage points in retail volume share in 2015 over the previous year. This was partly thanks to offering more affordable pricing in comparison to the Cuban cigars offered by its main competitor SS Alliance, with Phillies thus appealing to the growing number of aspirational mid-income cigar smokers. In addition, Phillies benefited from expanding distribution in the year, with this being the main factor shaping sales trends in cigars.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tobacco market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.