There is no great tradition for smoking cigars or cigarillos in Peru and hence demand from local consumers is low. Cigars and cigarillos in Peru are mainly targeted at upper-income consumers and tourists due to the perception that they are already familiar with them. Men are the main consumers of cigars, while women are more likely to smoke flavoured cigarillos. Father’s Day and Christmas are usually the peak periods for sales due to the perception that cigars are mainly for special occasions.
Vegas del Caribe remained the leading player in cigars and cigarillos in 2015 with a retail volume share of 89%. The company has exclusive distribution agreements with prestigious Cuban brands, which are particularly popular among local connoisseurs and tourists.
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This industry report originates from Passport, our Tobacco market research database.